Amanda Smith
Director, Head of Lowe's Media Network Go to Market @ Lowe's Companies, Inc.
About
Experienced Marketing Leader with a demonstrated history of working in the retail industry. Strong marketing professional skilled in Sales, Management, Direct Marketing, Marketing Strategy, and Digital Marketing.
United States
Huntersville
Retail
Brand Management, Marketing Strategy, Integrated Marketing, Marketing, Merchandising, Direct Marketing, Budgets, Market Planning, Brand Development, Retail, Cross-functional Team Leadership, Management, Trade Shows, Strategy, Product Development, Forecasting, Social Media, Product Launch, Analytics, Sales
Experience
Director, Head of Lowe's Media Network Go to Market
Lowe's Companies, Inc.
Director of Brand Marketing
Lowe's Companies, Inc.
Mooresville, North Carolina, United States
Senior Manager, Brand Marketing
Lowe's Companies, Inc.
Mooresville, North Carolina, United States
Private Brands Management
Lowe's Companies, Inc.
Mooresville, NC
Marketing Manager, Localization and Key Initiatives
Lowe's Companies, Inc.
Deliver strategic and omni-channel marketing strategies and deliverables that support business objectives; help deliver total company metrics, drive traffic and optimize ROI in traditional or digital marketing channels.
Omni-Activation Marketing Manager, Home Decor Businesses
Lowe's Companies, Inc.
Focusing on the Home Décor business areas, I lead a team focused on building and activating channel and customer-specific messaging across both traditional and non-traditional channels, bringing the enterprise strategy and objectives to life, on time and on intent, and always customer-focused.
Category Marketing Manager
Lowe's Companies, Inc.
Mooresville, North Carolina
Fostering collaboration with Merchandising and other cross-functional partners, including Vendors, I built and delivered annual marketing campaigns supported across all media channels, leveraging both Lowe’s and Vendor-funded support.
Senior Specialist, Private Brand Marketing
Lowe's Companies, Inc.
Mooresville, NC
Lead brand management initiatives, including brand building, product launches, SKU rationalization, and pricing strategies (national versus private brands); providing recommendations on product line strategies, product rotations and messaging.
Brand Marketing Project Senior Analyst
Interbrand
Mooresville, NC
Worked with Lowe’s Companies, Inc. in expanding sales for their Kobalt and allen + roth brands, through brand building, product development and launches.
Director of Communications
World Karting Association
Concord, NC
Negotiated and managed over 150 sponsorship programs; including development and negotiation of contracts, while maintaining relationships with existing and potential clients.
Education
The University of Akron
International Business
The University of Akron
Business Administration, International Business; Consumer Marketing
Amanda Smith's Contact Information
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