amanda fedje

officer and vice president

About

Sales campaign incentives and marketing expert with extensive program and project management execution for premium cable, satellite, and television network with over 53M subscribers and $1.6B in yearly revenue. Adept with international and domestic, full life-cycle event planning with destinations including South Africa, Italy, Aruba, Costa Rica, Hawaii, and Puerto Rico. Collaborated with international partners to secure hotel accommodations, event locations, series set visits, gift packages, tours, and excursions. Networking, advertising, social media and original series marketing experience using Twitter, Instagram, Facebook. Strong public relations, marketing, and sales development experience. Budgeting expert with strategic planning for yearly expenditures in excess of $3.6M. Incentives engagement liaison with quantifiable experience producing online and print content to enhance affiliate partner awareness of incentives and rewards. Quantifiable experience with onboarding and training new sales and incentives staff.

Country

united states

City

denver

Industry

entertainment

Skill

digital printing, offset printing, marketing, sales, direct mail, advertising, crossmedia, variable data printing, direct marketing, print on demand, packaging, purls, email marketing, marketing solutions, marketing communications, photography, print management, web to print, offset, print production management, wide format printing, color management, pre press, digital asset management, travel management, business travel, leisure travel, travel consulting, event planning, event management, corporate events, event photography, special events, marketing event planning, incentive travel, incentives, creative strategy, creative concept design, digital media, customer retention, retention strategies

Experience

senior manager, national incentives

starz entertainment

2012-8 - Present · 14 yrs 2 mos

manager, national incentives

starz entertainment

2013-10 - 2014-7 · 10 mos

Reporting to the Starz Senior Director of Affiliate Sales and Marketing; planned, coordinated, and executed bid proposals for multiple event and travel vendors including SOW development, solicitation timing, RFIs, pricing, and source selection. Led planning for over 250 affiliate partner incentive trips for locations including St. Thomas, Florence, Miami, Las Vegas, and Maui valued at over 850K. Managed cash disbursements for affiliate sales staff and coordinated production and distribution of promotional and marketing materials for each trip.

manager, point of sale

starz entertainment

2012-8 - 2013-10 · 1 yr 3 mos

Manage Point of Sale (POS) designated marketing collateral and messaging including, Affiliate Sales communication, budget responsibilities, Creative Services design partnership, external vendor partnerships and ordering and distribution. Collaborate with the affiliate-partner sales teams increase awareness of incentive opportunities maximizing Starz Entertainment (STE) subscriber and revenue results, achieve cost savings and efficiencies and develop new solutions for the POS arena. Streamlined several, corporate programs including Visa Card incentives, UPS shipping, and marketing material packaging. Delivered new, innovative ideas for promotional standees and digital solutions to reduce waste resulting in a reduction of over $100K annually in shipping and print expenditures.

technical sales director

tewell warren printing

2008-6 - 2012-8 · 4 yrs 3 mos

4 years of increased responsibility from Leadership Development Associate to Technical Sales Director. Accomplished training in Leadership Development Program for Production, Accounting, Estimating, Purchasing, Project Management, Scheduling, and Sales in a 3-year rotational program. Managed and produced a cross-media marketing campaign for company party that generated a 44% response rate including e-mail marketing, microsites, PURLs, and print collateral. Subject Matter Expert (SME) for webkey products and Blurb publishing books. Exceeded corporate goals in Digital Department where sales grew over $200K from prior year in a fast-paced, production environment. Scheduled and administered over 100 jobs at a time for areas of pre-press, press room, digital, and bindery department. Achieved cost savings of $30K annually by changing vendors for pre-press, press room, and bindery supplies. Served as Corporate Recruiter, Hiring Coordinator, and mentor for the Corporate Mentor Program. Played a key role in total re-branding effort of the company that was well received by all.