Amanda Amaral

Gerente de E-commerce & Marketplaces @ Outside Company

About

I am a Head of Operations with over 18 years of experience leading operations, strategy, and PMO, focused on structuring, transforming, and scaling businesses in high-growth, high-complexity environments. My work centers on connecting strategy with execution by building processes, governance frameworks, performance indicators, and teams that sustain operational excellence, efficiency, and consistent financial results. I bring strong experience in portfolio management, operational expansion, cost optimization, P&L ownership, and data-driven decision-making. Throughout my career, I have led the creation and consolidation of operations from the ground up — from business model design to scaled execution — working cross-functionally across operations, commercial, supply chain, marketing, technology, and finance. I have directly led initiatives in: - Structuring and standardizing operational and management processes - Implementing KPIs, dashboards, and performance management routines - Leading multidisciplinary teams of up to 80 professionals - Managing production, suppliers, strategic partners, and key stakeholders - Driving strategic expansion projects, new channels, and market entry initiatives In my most recent role, I led the operational and strategic structuring of a company with national and international presence, including the implementation of a physical unit, expansion through licensing, scaled production management, private label projects with major players, and active participation in financial evaluation and valuation processes. I thrive in environments that demand organization, speed, operational discipline, and strong execution capability — balancing strategic vision with hands-on leadership when needed. Today, I seek opportunities in companies that value mature leadership, systemic thinking, governance, structured growth, and operational excellence — whether in fintechs, startups, service companies, or industries undergoing transformation and scale. Education Bachelor’s Degree in Fashion Design – Anhembi Morumbi University, 2012 Additional Training • Leadership Development – SBCOACHING • Program & Portfolio Management and PMO – FGV, 2025 • Business Intelligence – FGV, 2025 Languages • Portuguese – Native • English – Fluent

Country

Brazil

City

Vinhedo

Industry

Consumer Goods

Skill

Geração de receitas, Franquias, Gestão de pessoas, Inteligência de negócios (BI), Melhoria de processos, Relatórios e análises, Comercial, Escalabilidade, Projeções, Pesquisa, Propaganda comercial, Economia, Projetos de desenvolvimento, Comunicação escrita, B2C, Campanhas, Estratégia criativa, Gerenciamento de fluxo de trabalho, Recrutamento, Melhoria contínua

Experience

Gerente de E-commerce & Marketplaces

Outside Company

2026-3 - Present · 7 mos

São Paulo, Brasil

Head of Operations

PROALTO Confecção de Uniformes Corporativos

2021-12 - 2025-9 · 3 yrs 10 mos

Vinhedo, São Paulo, Brasil

Full structuring of brand positioning, purpose, and brand DNA, including collection development and definition of digital sales channels. Led the implementation of the first flagship physical store (220 m²), establishing processes and performance indicators across commercial, production, logistics, marketing, and administrative areas. Managed production of 15,000 units per month, serving both national and international clients. Led and managed a multidisciplinary team of approximately 80 professionals, including internal and outsourced teams. Directed Private Label projects for major national and international players (Adidas Brazil, Tourquoise, Oxy, Colégio Porto Seguro, Atlas Copco, PagBank, Fresenius Kabi, Belenus, among others). Results: Structured and executed an expansion plan through licensing, from concept to operation of 4 physical stores in São Paulo, with pipeline expansion into Goiás and the Northeast region. Achieved 2nd market share position in the footvolley segment. Accelerated brand growth with strong physical and digital presence, entering new markets and consolidating competitive differentiation.

Brand Owner

Amanda Amaral

2010-7 - 2023-5 · 12 yrs 11 mos

Vinhedo, São Paulo, Brasil

Head of Operations

A. C. AMARAL MODAS

2010-1 - 2023-5 · 13 yrs 5 mos

Vinhedo, São Paulo, Brasil

Created the brand and led an in-house manufacturing operation, structuring internal production processes and implementing quality management standards. Developed and managed the wholesale commercial team, expanding operations across more than 40 cities in the interior of São Paulo. Structured the brand’s retail operations, including the opening of a physical store and the implementation of digital channels (e-commerce and social media), integrating marketing and sales strategies. Held direct responsibility for production management, commercial operations, and brand expansion. In 2019, led the outsourcing of manufacturing, redirecting focus toward commercial leadership and strategic brand positioning. Results: Expanded wholesale distribution to 250 reseller stores across more than 40 cities in São Paulo state. Consolidated physical and digital retail presence, broadening brand reach and strengthening the omnichannel strategy. Improved operational efficiency and production quality, increasing market competitiveness. Strengthened the brand’s strategic positioning, ensuring sustainable growth within its segment.