Amanda Brocato

https://deadline.com/2020/09/stan-rosenfield-associates-rebrands-as-rmg-1234586831/ Public Relations firm Stan Rosenfield & Associates has rebranded itself as RMG (Rosenfield Media Group), effective Oct. 1.The re-branding comes seven-and-a-half years after Zach Rosenfield joined PR entertainment industry vet Stan Rosenfield and expanded the company’s reach beyond talent representation to include producers, production companies, content creators, sports based ventures and corporations. RMG is also providing consulting services for companies and institutions looking to create relationships within the entertainment industry; their first client in this space is Inc. 5000 company, Belay. RMG has hired Amanda Sprague to oversee the firm’s corporate strategies, and work closely with Zach Rosenfield and Friedman on the day-to-day representations of the firm’s entertainment and business based clients. RMG’s talent division clients have taken home eight Oscars, 20-Golden Globes, 18 Emmy Awards, and over 200 total major film and television nominations. Those clients include George Clooney, Robert De Niro, Morgan Freeman, Danny DeVito, Helen Mirren, Geoffrey Rush, Patricia Clarkson, Kelsey Grammer, Ann Curry, Noah Wyle, and more. Entertainment & Business clients include Shark Tank’s Daymond John, Rich Eisen (The Rich Eisen Show), Soledad O’Brien (Matter of Fact), the UFC’s Nate Diaz, and Heisman Trophy winner turned Broadway actor, Eddie George, and businessman, Grant Cardone. RMG oversees PR and media strategies for the likes of Mandalay Sports Media (The Last Dance), OBB Media (Justin Bieber: Seasons), Crypt TV (The Birch), rakontur (537 Votes), Medium Rare (Shaq vs. Gronk), Academy Award winning producer, Ed Cunningham, production/finance company Hideout Pictures, VIX, Hot Snakes, social media production company Crispy Chicken, Kids at Play, upstart romantic podcast company, Meet Cute, MMA fitness company Wimp2Warrior and more.

Integrate Agency has always pushed the envelope to be more than just an agency. We make data-driven decisions, apply an “integrated” blend of online and offline tactics and think like our clients’ business is our own. Our team specializes in thinking so far out of the box, and bringing game-changing ideas to life for businesses of all sizes and stage. My role as Head of Client Services entails working with Integrate's Account Directors to build and implement strategic plans for all of the agency's accounts spanning PR, social and digital.

Manages team of PR and social media professionals on execution of strategic plans for dozens of travel, hospitality, wine & spirits and special event accounts including W Austin, James Beard Foundation’s Taste America Tour, Texas Tribune Festival, and The Frye Company. Buoys awareness for local personalities by securing and leveraging press and partnerships which resulted in James Beard nominations, Food & Wine “Best” accolades, GQ’s. Best New Restaurants, Eater Chef of the Year, SXSW panels, and beyond. Lead team on all aspects of event production and budget for six James Beard Foundation events, first of which met 180% of its fundraising goal. Develops and oversees press strategy for CPG launches generating national coverage ranging from USA Today to Wine Enthusiast. Oversees strategy for social media accounts from content and copy, to growth and influencer engagement. Conceptualizes and project manages “out of the box” experiential marketing moments. Ideates and executes media stunts, to help brands remain relevant in a growing market, ultimately ensure longevity of clients’ contracts and agency relationships. Leads charge on and supports company president with new business development. •Responsible for crisis communications plans and execution.

Developed and executed comprehensive strategies for various food, hospitality and wellness and lifestyle brands ranging from hotels to restaurants, fitness studios and gear, to niche products and experts. Planned and implemented media events from tastings and grand openings to national desk side tours, culinary pop-ups, national media mailers and tastemaker experiences. • Managed freelance writers in writing creative stories for web copy, marketing materials, ads, and more. • Put together and carried out social media strategies for clients as it relates to launching a brand, increasing consumer visibility/engagement or specific to special events such as SXSW festival. • Produced and/or managed content production, which was used to support media pitching, integrated into social media campaigns and more. Advised on and managed consumer engagement platforms including Yelp and Trip Advisor. Handled daily correspondence with larger clients and oversaw account executives’ day-to-day interaction with all other clients. Developed brand messaging and led client media trainings. Worked with national brand teams out of NYC to support national and international PR goals.

Oversee events division of the company which handles both philanthropic and corporate events and includes managing junior staff Successfully brokered special event clients while leading on consumer brands accounts Managed launch events and special event one-offs for clients including; Leeza Gibbons' Oscar Parties and the Taurus World Stunt Awards Responsible for pricing and booking vendors and event spaces, managing event budget, overseeing event set-up and break-down Manage accounts and build PR strategies based on clients' needs, oversee day-to-day activities for all clients in the division, place articles, maintain high-level relationships, etc. Identified and secured talent including hosts, speakers and endorsees for many events and consumer product launch campaigns Has worked with talent for brand launches and special events including Kim Kardashian, Kobe Bryant, The Black Eyed Peas, Norman Lear, Green Day, Paula Abdul, John Mayer, etc.. Successfully worked with lifestyle division to create numerous branding opportunities and media placements for clients including: Amnesty International, Los Angeles Regional Foodbank, Freshology gourmet meal delivery, The Residences at the W Hollywood, Hyatt Properties and ShoeDazzle.com Responsible for writing media materials for clients including: press releases, bios, speeches and website content Considered an extension of clients' internal teams, consulting on marketing initiatives and social media strategy

Handled day to day public relations outreach and inquiries Executed numerous red carpet events and shows ranging from local independent artists to the Black Eyed Peas Assisted red carpet management and celebrity interview facilitation Responsible for key artist photography as well as directing media during live shows Worked with musical talent to ensure PR opportunities and obligations were fulfilled Wrote and disseminated press materials Among the small team responsible for the launch of Key Club's second property, Key Club at Morongo which included marketing, advertising and PR initiates Pitched feature coverage on the properties Advised on marketing and advertising strategy Worked with creative to develop new ads and creative materials for each property