Amanda Wolin

• Created new partnership with Gaybor Agency, which connects LGBTQIA+ influencers with hotels, to solidify the W brand as an ally to the LGBTQIA+ community • Led an initiative to raise W brand awareness in the fashion industry by managing a strategic partnership with Runway 7 Fashion during New York Fashion Week • Revamped NYE marketing strategies for a post-covid world and developed comprehensive knowledge bases around NYE promotion, specific to each property • Managed brand activations around NYC Pride • Developed strategic partnership with ‘The Great Girlfriends’ podcast to increase weekday bar sales • Manage social media channels for two brands (W & Renaissance) • Manage, negotiate and execute influencer collaborations • Conduct photo/video lifestyle shoots • Create Sales & Marketing collateral

• Managed social media channels for two brands (W & Renaissance) • Led photo/video lifestyle shoots • Negotiated and executed influencer collaborations • Curated monthly Insider Guides • Produced personalized amenities for Marketing VIPs • Created Sales & Marketing collateral

• Publish a monthly Insider Guide with itineraries featuring new, on-brand NYC points of interest for guests • Manage all W New York – Times Square social media channels • Source and book influencer stays to produce lifestyle content to increase brand awareness through social media and drive property specific revenue • Curate and photograph on property lifestyle photoshoots • Create marketing collateral for events and ongoing programming • Oversee digital marketing efforts for W New York - Times Square and W Hotels of New York to promote our Happenings • Coordinate in-house brand activations

• Created original lesson plan procedures and taught children and adults, from beginner to advanced, all English language skills, including grammar, speaking, reading, writing and listening • Acquired refined teaching skills during workshops, co-planning, peer observations and mentoring teachers • Implemented kinesthetic, auditory, and visual learning activities in order to increase student interaction and involvement • Earned high marks on customer satisfaction surveys

• Managed international relations with clients, ensuring marketing representation in strategic locations and venues in the US and Canada • Supervised all digital media marketing activities on behalf of clients, including subject eNewsletters, seasonal campaigns, social media management and blog banner ads • Analyzed e-campaign analytics to maximize effectiveness and optimize return on investment • Increased client sales revenue by $400,000 during the 2013 fiscal year • Implemented quarterly reports with detailed feedback and results, yearly sales projections, and upcoming campaigns for the clients to analyze and help inform future publishing programs • Designed promotional material, such as author flyers, sample chapter packets, eCards and book signage to support author events and tours • Generated conference marketing proposals to increase company presence and sales revenue • Provided organizational and administrative support for the distribution marketing team by generating sales reports, creating sell sheets to assist the sales team and inputting sales data into global database

• Conducted extensive market research for newly signed clients • Maintained social media outlets including Facebook and Twitter to maximize client publicity • Organized author speaking events for clients such as Anderson Cooper and Gloria Allred • Wrote new speaker biographies for official HarperCollins Speakers Bureau website • Liaised with universities, companies and book clubs concerning speaker fee and availability inquiries • Coordinated client travel itineraries by managing flights and hotel accommodations

• Managed correspondence files between constituents and the department of Veterans Affairs to ensure proper communication tracking

• Researched venues for speakers and compiled all venue details and contact information into a central database • Executed departmental mailings and pitches to promote speakers to potential sponsors • Gathered press material on speakers from online and print sources • Maintained event calendar to prevent double-booking and managed payment schedule for speakers to ensure timely payment