Amanda Vail Pinkham

Event and experiential marketing leader with 10+ years of experience producing large-scale, high-impact events for global brands and technology innovators. Expert at translating brand, marketing, and business objectives into immersive experiential strategies that drive engagement, demand, and measurable ROI. Proven track record managing multi-million-dollar budgets ($300K–$3M) while delivering complex sponsorship activations, international conferences, product launches, and consumer experiences. Trusted partner to cross-functional stakeholders, agencies, and executive teams, known for building brand equity through strategic storytelling, creative design, and flawless execution. Recognized for leading end-to-end event programs—from concept through onsite production—while optimizing performance through data-driven reporting, operational excellence, and scalable processes. Key Achievements & Capabilities Led global sponsorship activations at Super Bowl, Oracle World, and Google-hosted events Developed experiential strategies aligned to brand positioning, pipeline growth, and customer engagement Owned end-to-end production, including vendor sourcing, contract negotiation, logistics, and onsite execution Managed and forecasted budgets up to $3M, delivering strong ROI and cost efficiencies Built and led high-performing teams across marketing, creative, production, and external partners Integrated events into omnichannel marketing campaigns (social, digital, content, and experiential) Core Expertise • Event Strategy & Experiential Design • Global Sponsorships & High-Profile Activations • Budget Management, Forecasting & ROI Reporting • Team Leadership, Vendor Negotiation & Contracting • Onsite Production & End-to-End Program Management • Integrated Marketing Campaigns (Social, Digital, Experiential)

Board member, serving on the Education & Programs Committee, supporting the development of educational content and professional programming Collaborate with industry leaders to connect event professionals through networking, resources, and learning opportunities Contribute to initiatives that strengthen community engagement and elevate industry standards

Lead production for major brand activations including Abbott Pharmaceuticals, UC Berkeley Hackathon (Flare), and Old Navy Drive end-to-end event management: creative brief, vendor selection, contract negotiation, production scheduling, and onsite execution. Manage post-event recaps, budgets, and ROI analysis, delivering measurable outcomes tied to brand goals Collaborate with internal creative, marketing, and comms teams to design experiences that amplify innovation and audience connection

Scaled boutique chef service into a full-service catering & experiential events company, securing clients such as Google, Facebook, Tesla, Visit California and Notion Built event production capabilities, vendor networks, and exclusive venue partnerships Led marketing campaigns across digital, social, and live platforms to grow brand awareness and repeat business Recruited and trained a team of 20+ staff, overseeing staffing for large-scale events and activations Opened, structured and managed a private event venue in downtown Oakland CA

The Alice Collective is a mixed use space that celebrates the local diverse community. The Alice Collective is a dynamic event space housed in a beautiful historic building in the heart of downtown Oakland. This is the perfect for intimate to mid-size events of all types.

• Contracted Lead Experiential Event Producer to lead largest contract events • Worked directly with client on concept, theme, and logistics • Managed full event production including budgets ($300K-$3M), vendor and staff contracting and implementation, production and event schedule, install, event flow, and strike • Executed post-event production: finalized budget, client reviews, and recap • Works well under pressure, and excels in crisis management when needed, in one of the most stressful and dynamic industries. • Event portfolio clients include Amazon, Google. NetSuite, Benefit Cosmetics, UCSF Medical, Notion, Eat Drink SF, 181 Fremont Tower (SF), and more

www.ozumo.com • Facilitated all banquets, catering, private events, and community fundraisers • Represented flagship restaurant in Oakland as anchor tenant in neighborhood revitalization • Created and executed all outreach marketing for brand recognition to drive traffic and sales • Established and managed all community service partnerships, donations, and fundraising efforts, including offsite catering • Develop annual marketing plan and budget, acting as primary contact for all marketing contracts, development, and execution • Restaurant total revenue of $3.5 Million; met yearly banquet goals of $350k+