Amanda Sommers

Develops and executes seasonal site merchandising strategies based on market trends, corporate priorities, and data driven insights. Reports on sales by category and monitors KPIs, recommending actions to drive conversion and revenue. Manages A/B testing plan in partnership with cross-functional teams. Collaborates with: planning team to analyze sales and assesses risks, brand marketing team to develop campaigns based on category/product trends, and site operations team to diagnose UX opportunities and optimize organic search. Key player in successful website replatform to Shopify Plus with implementation of new merchandising tool.

• Understood each client’s business structure, company culture, and advertising goals • Created Google Analytics reports for clients • Wrote blog and social media content for the agency • Developed relationships within all departments

• Wrote content for blogs, website, and print • Created social media campaigns and content • Worked with a team to develop new content • Led meal packing events nationwide

• Researched current events and trends in the area • Maintained up-to-date calendar of events on website • Assisted in community outreach initiatives

• Major: Advertising/Public Relations • Minor: Writing and Rhetoric • Coursework includes: Advertising Copywriting, PR Case Studies, Crisis Communication, Communication Approach to Corporate Social Responsibility, Advertising Media Planning