Amanda Richman

I have the honor of leading the Global Media Sales team within Microsoft Advertising. This team is responsible for driving growth for our clients across the world through solutions including Microsoft's native, display, video, gaming, retail and search products.

• Guide and consult with media, marketing and technology companies, focusing on go-to-market strategy and positioning, agency and media partnerships, talent development, and growth planning. • Executive-in-Residence at the Interactive Advertising Bureau (IAB) and Progress Partners, providing perspective on market challenges and opportunities. • Board member of Wpromote, an independent marketing agency that challenges conventions to accelerate growth.

• Guided the transformation of Mindshare NA from a conventional media agency to an agile marketing partner, aligning seven offices and 1500 colleagues around a new vision, operating model, product suite and performance expectations, resulting in 'Agency of the Year' recognition from MediaPost and Campaign US in 2023. • Owned annual business plan and P&L, achieving net sales target and improving operating margin by 20%. Redesigned pitch process, built commerce and data solutions, and integrated performance agency Neo to win more clients, more consistently. • Delivered organic growth and 100% client retention goals by revamping client growth planning, diversifying services, and reshaping commercial terms across a blue-chip client portfolio including Unilever, Ford, IBM, General Mills and Volvo.

• Led the merger of two WPP agencies (MEC & Maxus) into a modern media operation. Built and delivered transformation plan resulting in double-digit growth in clients and net sales, more than $1.2B in net new billings, and Adweek's 'Agency of the Year' recognition in 2020. • Drove the integration of data sciences and digital into the core media planning and buying operation, developed precision marketing and commerce expertise, expanded relationships with clients including IKEA, L'Oreal, and Paramount and won 20+ new clients including Adobe, Danone, DoorDash, and Novo Nordisk. • Cultivated an innovative and inclusive culture across 750+ people in six U.S. offices that was recognized by Ad Age as a ‘Best Place to Work’ for three consecutive years.

• Elevated to help transform Starcom from a traditional media buying agency to an omnichannel marketing partner for clients including AirBnB, Allstate, Bank of America, Best Buy, KraftHeinz, Mars Wrigley, and Samsung. • Built Starcom's first channel-neutral Investment practice - a 500+ person integrated team investing $3B+ across linear TV, sports, digital video, search, social, commerce, publishing, audio, outdoor, and local media. • Crafted annual partnership strategy and established high-level media relationships, growth plans and deals across the digital ecosystem, including AOL/Verizon, Facebook, Google, Microsoft, Twitter, and Yahoo!. • Accelerated Starcom’s adoption of programmatic buying by developing data and technology partnerships, and training 950+ employees to become the first media agency to fully integrate trading desk talent into client teams.

• Leader of Mediavest’s digital operation, overseeing a client portfolio including Coca-Cola, Comcast, Microsoft, Procter & Gamble, and Walmart. Evolved operation from a siloed model to an integrated digital community recognized by OMMA as the Digital Media Planning and Buying Agency of the Year (2009, 2011). • Built new capabilities in search, social, mobile, programmatic buying, and analytics, expanding client relationships and scope in global markets including China, India, Russia, and the Middle East. • Led new business wins exceeding $300MM in digital billings by accelerating cross-channel integration and ideation.

• Responsible for Procter & Gamble’s digital media planning, investment and innovation in online video, display media, social, mobile, and advanced TV for 100+ brands. • Led upfront negotiations across 30+ digital partners, developing investment strategy, partner briefings, deal structures, and portfolio-wide content solutions, including Yahoo!’s award-winning web show 'The Thread'.

Integrated role leading digital strategy, innovation planning and key account relationships with Johnson & Johnson, Mastercard, and Maybelline. Won and led the Microsoft digital AOR relationship for the launch of Xbox Live.

Managed new business initiatives at digital consultancy, from evaluating opportunities to crafting and presenting proposals.

Led the establishment of McCann-Erickson's inaugural digital shop, expanding it into a global agency through IPG consolidations and securing key clients such as Coca-Cola, L’Oreal, Unilever, and Mastercard.

Managed client and agency relationships for the development of iTV programming on the Full Service Network (FSN), the first interactive television trial successfully deployed in the US.

Graduated with honors

Graduated Magna Cum Laude