Amanda M.
Product Marketing & Brand Manager
About
I’m an enthusiastic marketing professional with 12 years of experience in the CPG space, passionate about building brands that people genuinely connect with. At the core of my work is a simple belief: the strongest growth comes from trust, consistency, and delivering real value to your audience.I lead end-to-end marketing across both D2C and B2B—from go-to-market strategy and lifecycle email/SMS to content and digital optimization—with a focus on creating cohesive brand narratives that resonate and last. Whether it’s attracting new customers or nurturing long-term loyalty, I’m driven by helping brands show up in a way that feels authentic and meaningful.My background spans written and visual content creation, organic and paid digital marketing, SEO, website management, and sales enablement, which allows me to connect the bigger picture with the details that bring it to life. I enjoy rolling up my sleeves just as much as setting the strategy.I do my best work in collaborative, fast-moving environments where ideas can evolve and people feel heard. I bring a thoughtful, proactive approach to building marketing programs—not just to drive revenue, but to grow communities around brands that people believe in.
United States
Lakeville
Consumer Goods
Content Marketing, Retail Merchandising, Sales Merchandising, Planograms, Composing Press Releases, Email Deliverability, SMS Marketing, Shopify Plus, Trade Show Budget Management, Social Media Influencer Outreach, Content Management, MailChimp, Klaviyo, Later, Award Submissions, Press Kits, Sample Inventory Management, Sales Representative Sample Coordination, Trade Show Planning, Order Entry
Experience

Product Marketing & Brand Manager
Sassy Baby Inc. (formerly Manhattan Toy)

Brand Manager
The Manhattan Toy Company
Minneapolis, Minnesota, United States

Marketing Communications Specialist
The Manhattan Toy Company
Minneapolis, MN
Managed content strategy across social media and D2C email communication Directed outside agency in planing and executing brand building campaigns Traveled to regional trade shows in support of B2B sales initiatives Presented new product launches to specialty retail sales rep force to empower reps to bolster sales

Marketing Specialist
The Manhattan Toy Company
Minneapolis, Minnesota
Lead all D2C and B2B communication: social media, blog, wholesale catalog, and email campaigns Head influencer marketing program across all social channels. Manage trade show budget and execution of all domestic and international shows.

Marketing Coordinator
The Manhattan Toy Company
Minneapolis, MN
Owned content creation and posting on social media platforms and company blog Managed print advertisements; coordinated execution with creative team to ensure timely delivery of materials Coordinated all trade show booth packages from planning to execution

Marketing Intern
The Manhattan Toy Company
Supported marketing manager through sample coordination, trade show planning, copywriting and content creation for integrated marketing efforts
Amanda M.'s Contact Information
Phone
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