Amanda M.

Amanda M.

Product Marketing & Brand Manager

About

I’m an enthusiastic marketing professional with 12 years of experience in the CPG space, passionate about building brands that people genuinely connect with. At the core of my work is a simple belief: the strongest growth comes from trust, consistency, and delivering real value to your audience.I lead end-to-end marketing across both D2C and B2B—from go-to-market strategy and lifecycle email/SMS to content and digital optimization—with a focus on creating cohesive brand narratives that resonate and last. Whether it’s attracting new customers or nurturing long-term loyalty, I’m driven by helping brands show up in a way that feels authentic and meaningful.My background spans written and visual content creation, organic and paid digital marketing, SEO, website management, and sales enablement, which allows me to connect the bigger picture with the details that bring it to life. I enjoy rolling up my sleeves just as much as setting the strategy.I do my best work in collaborative, fast-moving environments where ideas can evolve and people feel heard. I bring a thoughtful, proactive approach to building marketing programs—not just to drive revenue, but to grow communities around brands that people believe in.

Country

United States

City

Lakeville

Industry

Consumer Goods

Skill

Content Marketing, Retail Merchandising, Sales Merchandising, Planograms, Composing Press Releases, Email Deliverability, SMS Marketing, Shopify Plus, Trade Show Budget Management, Social Media Influencer Outreach, Content Management, MailChimp, Klaviyo, Later, Award Submissions, Press Kits, Sample Inventory Management, Sales Representative Sample Coordination, Trade Show Planning, Order Entry

Experience

Sassy Baby Inc. (formerly Manhattan Toy)

Product Marketing & Brand Manager

Sassy Baby Inc. (formerly Manhattan Toy)

2023-3 - Present · 3 yrs 6 mos
The Manhattan Toy Company

Brand Manager

The Manhattan Toy Company

2021-12 - 2023-3 · 1 yr 4 mos

Minneapolis, Minnesota, United States

The Manhattan Toy Company

Marketing Communications Specialist

The Manhattan Toy Company

2019-3 - 2021-12 · 2 yrs 10 mos

Minneapolis, MN

Managed content strategy across social media and D2C email communication Directed outside agency in planing and executing brand building campaigns Traveled to regional trade shows in support of B2B sales initiatives Presented new product launches to specialty retail sales rep force to empower reps to bolster sales

The Manhattan Toy Company

Marketing Specialist

The Manhattan Toy Company

2015-4 - 2019-3 · 4 yrs

Minneapolis, Minnesota

Lead all D2C and B2B communication: social media, blog, wholesale catalog, and email campaigns Head influencer marketing program across all social channels. Manage trade show budget and execution of all domestic and international shows.

The Manhattan Toy Company

Marketing Coordinator

The Manhattan Toy Company

2011-6 - 2015-4 · 3 yrs 11 mos

Minneapolis, MN

Owned content creation and posting on social media platforms and company blog Managed print advertisements; coordinated execution with creative team to ensure timely delivery of materials Coordinated all trade show booth packages from planning to execution

The Manhattan Toy Company

Marketing Intern

The Manhattan Toy Company

2010-9 - 2011-6 · 10 mos

Supported marketing manager through sample coordination, trade show planning, copywriting and content creation for integrated marketing efforts

University of Minnesota

UMD Public Relations Assistant

University of Minnesota

LinkedIn
2009-10 - 2010-5 · 8 mos

Meticulously completed press releases during the 2009/2010 school year Independently filed and managed office organization

Education

University of Minnesota Duluth

University of Minnesota Duluth

LinkedIn

Communication

2006 - 2010 · 4 yrs
University of Minnesota Duluth

University of Minnesota Duluth

LinkedIn

Communication, General

2006 - 2010 · 4 yrs
University of Minnesota Duluth

University of Minnesota Duluth

LinkedIn
2006 - 2010 · 4 yrs

Amanda M.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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