Amanda Nigh

-With strategic oversight from the Executive Leadership Team, lead all marketing, advertising and communications functions of the organization. -Maintain the organization’s website, and served as Project Manager for re-launch of bgcottawa.org in the winter of 2024. -Plan and deliver content via BGCO’s social media channels. -Liaise with the media and handle interview requests for BGCO’s ELT. -Oversee creation and dissemination of messaging to support media requests, in addition to speaking notes and scripts. -Serve as Event Director for the Club’s marquee fundraising events, the BGC Ottawa Morning Social and Glamping Gala. -Under my leadership, the 2024 edition of the Morning Social was the most successful in BGCO’s history, outside of the pandemic when only one fundraiser was held per year. -The Glamping Gala also reached new heights in terms of size and dollars raised under my direction in 2023 and 2024. -Oversee the following tasks and deliverables for both events: -Communications, marketing and advertising. -Sponsorship opportunities and deliverables. -Establish achievable revenue and expense budgets. -Schedule, plan, lead and take detailed minutes for all committee meetings. -Logistics, vendor sourcing and management, and permit acquisition. -Volunteer recruitment and coordination. -Lead BGCO’s Annual Fund, which includes both direct mail and e-marketing initiatives. -Played a key role in BGCO’s partnership with the Ottawa Senators to bring Ottawa Senators Summer Day Camps powered by BGC Ottawa to clubhouses throughout the city, including partnership negotiations, and internal and external communications, marketing and advertising efforts. -Contribute to the overall direction of the Advancement Department and advise on industry best practices. -Active member of the Equity Working Group and Performance Management Advisory Group.

-Provided leadership in the areas of communications, marketing, event management, brand integration and e-commerce -Developed communications and marketing plans for Athletics Canada’s marquee events, including but not limited to the Canadian Championships Series and National Team events -Liaised with the media and handled interview requests for athletes, coaches and senior management -Wrote, edited and distributed press releases, media advisories and editorial content -Maintained the organization’s website and assisted with delivering content via social media -Planned and facilitated press conferences, in addition to photo and video opportunities -Served as the Canadian athletics team’s media attaché at the 2018 Commonwealth Games (athletics and triathlon) in Australia and NACAC Track & Field Championships -Helped plan and deliver Athletics Canada’s annual events, namely the Canadian Track & Field Championships (indoor and outdoor), Canadian Cross Country Championships and the Hall of Fame and Awards Gala -Managed Athletics Canada’s e-store (Shop.Athletics.ca) – March 2017 to September 2019

-Helped plan and deliver Athletics Canada’s annual events, namely the Canadian Track & Field Championships (indoor and outdoor), Canadian Cross Country Championships and the Hall of Fame and Awards Gala -Ensured Athletics Canada and partner branding was appropriately recognized at all events -Oversaw Athletics Canada and partner activations at various events -Managed and updated content on the organization’s website -Wrote, edited and distributed the weekly e-newsletter and various marketing campaigns -Oversaw day-to-day operations of Athletics Canada’s e-store (Shop.Athletics.ca) -Managed Athletics Canada’s merchandise efforts at Athletics Canada and partner events to further develop the existing merchandise program to reach association objectives

-Primary communications representative for Canadian Tire Centre, which included the promotion and facilitation of all building events -Oversaw the development of news releases, public relations plans and the building’s social media strategy -Coordinated internal communications plan for event announcements, on-sales and advance coverage -Developed strategies for earned media, including photo opportunities, behind-the-scenes tours, clinics, interviews and in-studio appearances -Assisted with press conferences, media availability and interview requests for artists and event representatives -Oversaw members of the media on concert and event nights -Worked on various concerts and events with representatives from Live Nation, AEG Live, Feld Entertainment, Cirque du Soleil, evenko, IIHF, IMG, Hockey Canada, Skate Canada and U Sports, among others -Worked closely with the building’s director of marketing to execute promotional elements for event marketing campaigns -Served as a secondary media liaison to assist with the coordination of media requests for all hockey personnel -Wrote, edited and distributed press releases, media advisories, game notes and editorial content -Compiled statistics and researched team/player information for the coaching staff and media -Served as the primary media liaison in the press box on game nights, which included the supervision of volunteers and assisting the off-ice officials and game entertainment team when required -Helped plan and facilitate press conferences and photo opportunities -Assisted in the production and writing of the team media guide, playoff guide and season in review, in addition to written materials required for the team’s annual training and summer development camps -Worked with other departments to plan, manage, write and edit material for websites, publications, advertising campaigns and e-communications -Coordinated all organizational photography needs and researched/located photos as needed

-Played a key role in planning, writing, editing and the production of the Senators game-night program, 20th Anniversary magazine that was made available at various Chapters, Indigo and other retailers across the National Capital Region, in addition to the yearly Bell Capital Cup program -Assisted in editing press releases, media advisories, game notes and editorial content -Coordinated all organizational photography needs and maintained the photo library -Assisted with online photo galleries and posting content on the Senators website -Fostered and developed relationships with the team photographer, local media and external suppliers -Provided administrative support to the communications and publications department -Researched team and player information/statistics for internal publications -Answered and/or redirected inquiries on the Fan Feedback site for communications and hockey operations -Oversaw the media runners, press conferences, press box, media work room and mixed zone throughout the 2009 World Junior Hockey Championship at Canadian Tire Centre

-Worked closely with Senior Corporate Account Managers to ensure that all contractual obligations were satisfied. Contractual obligations included, but were not limited to, the following: Broadcast, publications, research, promotions and contests, sponsored (special) events, website, tickets and game related activities and signage -Maintained and coordinated assigned key client files, correspondence, contact lists and the client database -Fostered and developed relationships with suite holders, including attending introductory meetings for new suite holders, customer care calls and in-suite visits -Assisted with the execution of contractually committed corporate events -Responded to suite holder general inquiries via phone, email and in person -Assisted in the achievement of departmental budget through the sale of single-night rental suites, suite packs and additional suite tickets -Managed Scotiabank Place’s meeting room rental program -Manager on Duty as required for Scotiabank Place events

-Received practical training in the methods used in the press box, locker room and media workroom settings -Handled wide variety of media relations duties on practice and game days -Served as a media runner in the press box while overseeing game night volunteers -Set up the press box for home games and supplied media with statistical and game-related information -Assisted with the coordination of visiting team credential needs and the production of these credentials -Served as the primary contact at the accreditation desk on game nights -Received extensive training in the preparation and writing of game notes -Wrote game-day previews to be distributed to local media outlets -Prepared local news clippings -Responsible for updating player statistics of prospects within organization -Assisted communications coordinator with media relations during events and concerts -Primary media contact for four major concerts/events -Served as secondary media contact for the Final 8 CIS Men’s Basketball Championship

Combines extensive exposure to the functional areas of business administration with theoretical and practical exposure to sport management.