amanda dorton

Management of Walmart marketing projects, both in-and-out of store. Strong focus on print projects and signage refresh for seasonal, new programs, and updated brand presence in-store. Sitting on-site at the Walmart Home Office, I worked directly with the Experiencial Marketers to manage project execution from onset to final execution and re-order for new stores. This role for me was a full-time temp role to backfill project management needs for the core team.

With over 2000 faces covering over 40 counties in Arkansas, Eastern Oklahoma, and Wichita, Kansas, Ashby Street Outdoor is one of the largest independently-owned outdoor advertising companies in the country. From the local small business owner to national branding, Ashby Street Outdoor has a unique blend of exposure opportunities to help economically grow your brand.

* Serve Procter & Gamble's Walmart Global Customer Team in Northwest Arkansas by managing shopper marketing projects for P&G's cosmetics, skin care and health care brands for Walmart stores: Manage internal agency expectations to ensure alignment in work process and work deliverables * enter and maintain a thorough documentation of communication, timelines and budgets for all projects in Advantage/WebVantage * Build full schedules at the onset of the job and manage stem to stern to ensure each milestone is completed * provide regular status updates and keep the internal and vendor/client teams informed at all times * Drive clarity in job communications * Compile internal budgets and estimates including all outside costs * monitor artwork from internal SOW to implementation in-market and ensure all projects have met their proper review process before releasing to vendor.

Senior Project Manager acting as client liaison for a large CPG company and their Shopper Marketing needs at a variety of retailers nationwide. This includes one-off marketing projects, 360 campaign development, strategic planning and vendor management of program elements. Sr. Manager of all account needs from onset to completion including budgeting and finances, client project briefing and internal kickoff, creative coordination and oversight of deliverables, timeline management and project recaps/reporting. Copywriter for internal and external marketing copy needs including creative ideation, new business proposals, project specific copy, internal communication and external media relations.

* Daily management of company operations including, but not limited to: rental property website creation, photography, design and management * social media marketing * leasing and assisting in property management/tenant payments * water softener research, marketing and sales * CRM management * implemented new digital platform for daily operations and digital invoicing * and daily administrative office duties and customer relations.

Member of the Consumer Practice team providing service to large corporate clients such as Walmart, Sam’s Club and Tyson Foods. Assisted in providing public relations and communication support in the following areas: media relations, tracking and results management, program/project evaluation, research and development, product promotion and AP style edits.

Summer 2008 PR Internship

Wrote feature stories on new, retiring, and promoted employees which were published and distributed internally and to subscribers. Updated media contact lists, wrote press releases, helped plan a large event, proofread material, took photos, maintained media clippings, and assisted with other various tasks.

Brand storytelling that moves people to action. Strong brands are relevant brands. We engage consumers through earned media and social influence campaigns that speak to their lives. We use cultural moments and data-driven insights to create experiences that make them think, feel and act. We have delivered results for some of the world’s best-known brands helping them attract customers, retain loyalists and create advocates.