Amanda Dirk

Lead on Mosaic’s experiential marketing campaigns in British Columbia for clients Labatt Breweries, Diageo Canada, and Wirtz Beverage. My role includes: • Bringing marketing campaigns to life in BC, from concept development through to execution and post-event analysis. Campaigns include retail sampling, large events, and sponsorship activation at sports games and festivals. • Managing a team of 5 full time coordinators, who in turn manage 200 team leads and brand ambassadors across multiple programs and clients. Developing their performance to achieve program targets, as well as guiding their yearly goal process. • Driving regional revenue by identifying client needs and building innovative programs to address them; successfully hit 2014 sales and margin targets set out in my yearly goals. Highlights: • Led 2014 and 2015 Bud Light and Kokanee Sponsorship activation at festivals including World Ski & Snowboard Festival, Whistler Crankworx, and Center of Gravity in Kelowna. • Created content and ran Bud Light Tinder and Twitter accounts during World Ski & Snowboard Festival and Center of Gravity 2014. • Guided coordinator team in reducing brand ambassador turnover by 25% for 3,500 Diageo and Labatt retail executions in 2014.

Coordinate retail sampling, merchandising, and on premise promotions in Western Canada. Manage a team of 10 - 50 brand ambassadors.

Worked in a team of four to manage the overall operations of a forest education camp for children. Responsibilities included: • Writing waterfront safety and rescue policies • Creating forest education lesson plans for school groups • Overseeing a team of 20 camp counsellors who cared for 200 children per week • Creating behavior improvement plans when needed to ensure the safety and enjoyment of all campers