Amanda Crapper

Digital Manager @ Blackburn Media Inc

About

With 15+ years of work experience and a unique blend of creative vision and business sense, I am a skilled digital marketing professional known for my astute understanding of what people want and how to provoke action. A people person who loves the rewarding challenge of building a brand, I thrive on leaving customers feeling informed and educated and even sparking joy and delight. Given my metrics-driven mindset, I am experienced in digital marketing communication (SEO, SEM, SMM), web analytics (CPC, CPA, CTR) campaigns, and setting up the entire marketing cycle from strategy planning to project closures. Certified in social media and digital marketing, I am driven to inspire and brainstorm fresh ideas, manage deliverables, captivate the target market, and help the organization stay fresh and competitive. With a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences, I am passionate about defining and articulating brand stories and implementing integrated marketing plans that organizations can utilize to maximize their reach. Skilled in driving media planning, channel activation, and campaign productivity tactics for optimal end-to-end marketing improvement, I leverage my communications, advertising, branding, content creation, and graphic design knowledge to deliver measurable and ROI-positive results. Being accustomed to the high service levels required, given my experience in social media planning and management, I am a proactive problem solver with exceptional communication skills and meticulous attention to detail. Experienced in driving my team toward maximum productivity and efficiency, I am a solutions-oriented leader known for developing compelling sustainable and brand strategies that deliver results.

Country

Canada

City

London

Industry

Broadcast Media

Skill

Strategic Marketing, Media Strategy, Social Media Strategy, Marketing Operations, Campaign Execution, Marketing Campaigns, Reporting & Analysis, Marketing Analytics, Web Analytics, Analytical Skills, Content Production, Project Management, Skilled Multi-tasker, Advertising Campaigns, Key Performance Indicators, Campaign Management, Microsoft Office, Microsoft Excel, Marketing Materials, Advertising Strategy

Experience

Digital Manager

Blackburn Media Inc

2015-9 - Present · 11 yrs 1 mo

London, Ontario, Canada

- Spearheading organic social media strategies, end-to-end development, and execution of integrated digital strategies to identify suitable prospects for digital marketing campaigns and produce high-level advertising solutions. - Successfully measuring KPIs, assessing campaign metrics to outline trends, identifying deficiencies, developing corrective measures, and delivering incremental ROI improvement. - Skillfully creating guidelines in collaboration with stakeholders to plan and execute SEM & digital display strategies for achieving clients' goals post-defining brand positioning and utilizing data to optimize growth strategies.

Digital Content Coordinator

Blackburn Media Inc

2012-9 - 2015-9 · 3 yrs 1 mo

London, Ontario, Canada

- Digital campaign design and setup via multiple platforms, Facebook, Instagram, Twitter, Google Ads, and other 3rd party platforms. - Directed new marketing initiatives from conceptualization to execution by establishing brand standards and project guidelines and monitoring brand performance. - Tracked, measured, and assisted with analysis of post-launch campaign activities while driving positive sentiment, loyalty, and advocacy for clients.

Digital Content Coordinator

Corus Entertainment

2010-2 - 2012-9 · 2 yrs 8 mos

London, Ontario, Canada

- Designed and executed online client campaigns, including graphics, copy, and ad trafficking, and coordinated internal and external designers, developers, brand managers, writers, and other content providers to compile all marketing assets that support digital properties. - Managed the user acceptance testing of website updates specific to new content deployment, content production, and inputs related to marketing email activity. - Conducted market research, insights, and database analysis for uncovering new opportunities and fresh ideas and untapped media and collaborations to grow the user base and elevate the reputation in the market.

Graphic Designer

City Media Collective

2008-11 - 2010-2 · 1 yr 4 mos

London, Ontario, Canada

- Translated strategic direction into the high-quality design within an established brand identity and reviewed and approved art and copy developed by the team, ensuring deliverables effectively addressed marketing goals and challenges. - Produced new, innovative work translating complex ideas into compelling print materials and digital experiences for visually sophisticated audiences. - Presented and oversaw the presentation of final concepts and obtained approvals for deliverables post conducting brainstorming sessions with the creative team.