Amanda C.

Head of A&F marketing，APAC @ Abercrombie & Fitch Co.

About

An expert in Marketing with more than 11 year’s experiences in leading multinational corporations; A strategic thinker with sustainable and creative marketing plan of brand development in the national wide; Strong Leadership to maximize brand image by closely monitoring marketing environment; An experienced marketer owning extensive media and editor, celebrity’s network all over China & strong KOLs relationship in watch & jewelry, lifestyle industry as well as the key shopping malls and online platforms; Outstanding negotiation and communication skills to achieve a win-win result; Multichannel expertise in capturing marketing insights, connecting with customers and creating successful long-term growth. Core Competencies includes: Marketing Strategy • Leadership• Marketing Communication • Digital Marketing • Retail • Trade Marketing • Multichannel Expertise • CRM • Budget & ROI Control • Market analysis

Country

China

City

Xuhui District

Industry

Retail

Skill

行銷, 行銷策略, 管理, 公共關係, 領導力, 市场营销, 营销战略, 社交媒体营销, 数字营销, 营销管理, 广告, 线上营销, 市场研究, 社交媒体

Experience

Head of A&F marketing，APAC

Abercrombie & Fitch Co.

2021-8 - Present · 5 yrs 2 mos

中国上海市静安区

Marketing manager & Franchise Leader

The Walt Disney Company

2019-4 - 2021-7 · 2 yrs 4 mos

上海市, 中国

Omni-channel marketing, Digital marketing, Co-branding, Consumer product marketing, Social, E-com marketing, etc

Marketing Manager - The Disney Store

The Walt Disney Company

2018-7 - 2019-3 · 9 mos

中国上海市

Retail marketing, Omni-Channel marketing, Digital collaboration, Co-branding, Research, Social, etc

Marketing Manager

Le Creuset

2015-8 - 2018-7 · 3 yrs

Shanghai

- Marketing Strategy and Plan - PR/EPR & Events - Digital marketing - Retail & Trade marketing - ecommerce marketing - CRM - Visual Merchandising - Marketing Budget Plan and Control