Amanda Breeze

Tripper is a travel magazine for the wanderers, the weedheads, and the canna-curious. I'm Amanda Breeze, your local tour guide to the world's cannabis-friendly destinations. Independently launched Tripper, an indie cannabis travel magazine blending design, tourism, and cultural storytelling. Oversaw all creative direction: layout design, web components, marketing, sponsorship decks, and distribution strategy. Managed editorial calendar, curated contributions, and produced original design and content across print and digital platforms.

Cannabis Flavour and Scent House. Forecasting the future of cannabis as a premium agricultural product and establishing a tangible contribution to advancing the understanding of exotic terroir and appellations in the cannabis sector. Co-developed and launched the Cannabis Aroma Wheel, a design-led educational tool mapping 120+ aromas. Designed promotional visuals, educational decks, and social assets for rollout campaigns. Produced creative collateral for product lines (vape pens, swag, personal care) supporting educational activations. Led a major R&D project to develop three innovative vape cartridge terpene formulations for Dank.ca. Designed and executed sensory testing sessions, collecting data to refine formulations for market success. Conducted packaging stability tests for product integrity and performance.

Blogs, Articles, Social Media content, Education, Cannabis Sensory Science, Research. Authored 100+ unique blogs and feature articles on cannabis culture, terpene science, and product education. Developed high-visibility content for print and online publications, incorporating SEO best practices to optimize reach and engagement. Designed accompanying social graphics and visual assets. Optimized content with SEO best practices to boost reach and engagement. Produced cannabis industry compliant marketing materials. Managed social campaigns, tracking content performance and using insights to refine strategy.

Led sensory-focused educational sessions (ScentLabs) across Canada to make cannabis aromatics and emerging research accessible to industry professionals and consumers. Collaborated with brands to integrate of sensory science into product development and educational initiatives. Managed technical and logistical aspects ensuring high-impact delivery. In-store activations, sampling campaigns, and branded educational sessions. Led product knowledge training sessions for dispensary staff to elevate sales performance. Produced clear reports with visuals and insights to track KPIs and outcomes.

Consistently exceeded KPIs and sales objectives. Produce detailed feedback and reports to inform long-term planning. Skilled in CRM, excel, in-store visits, engaging phone outreach, and direct communication with retail staff to strengthen brand awareness and loyalty. Proven track record of driving sales through open communication, problem-solving, and community outreach. Maintain strong B2B relationships with dispensaries, driving visibility and sales while fostering consistent brand messaging, and problem solving across retail teams.

Launched Emerald Temple Living in 2019 offering beginner to advanced cannabis education focused on natural health and wellness, therapeutic actions of cannabinoids and terpenes in the body. I offer interactive terpene education for consumers and industry professionals. Available for product development consulting and custom formulations for individuals as well as national brands. Have developed over 35 unique cannabis topical products for national brands, focusing on efficacy and market appeal. DM to book a business or personal consultation, or to learn more about my educational programming.

Led end-to-end product development, formulating and launching new wellness products (lotions, creams, and salves, plus a range of tinctures, deodorants, infused oils, hydrosols, perfumes, and aromatherapy blends.) Managed R&D, production workflows, and quality control, ensuring product stability and compliance with industry standards. Conducted consumer education and training, leading workshops on cannabis medicine-making and herbal formulation. Oversaw inventory, supply chain coordination, and order fulfillment, optimizing production efficiency. Developed and marketed Emerald Temple Living, a branded product line sold in-store. Specialization in cannabis topicals and functional herbal formulations.

Coordinated and executed impactful in-store activations and sensory education campaigns, significantly enhancing brand awareness and consumer engagement. My educational ScentLab programming on terpene profiles and aromatics, directly contributed to increased sales and product loyalty. Hosted CBD Brand of the Year activations at KindFair, creating interactive sensory experiences to showcase MediPharm’s Northbound line. Developed and formulated signature scent blends. Conducted in-store sensory education activations, aligning with brand and sales teams to enhance product understanding.

Supervised harvest operations. Coordinated daily work of farm staff and harvesting crews. Maintained production and quality control records to support both educational programming and crop oversight. Oversaw drying, curing, and post-harvest processing to maintain product integrity, preserve flower quality, and maximize yield.

Managed harvest crews ranging from 4–15 staff across multiple large-scale cannabis farms in Humboldt, Trinity Pines, and Mendocino Counties. Recruited, trained, supervised, and motivated crews to execute efficient harvest, trimming, and processing operations under strict quality standards. Directed quality control protocols to maintain consistency of premium flower for wholesale and client orders. Selected, graded, and prepared top-shelf cannabis strains for marketing, photography, and client samples.

BDes Industrial Design specializing in Sustainable Product Design and Experience Design