Amanbir Sandhu

Courses: Project Management (BUS361), Business Statistics (BUS232), Behaviour in Organizations (BUS272), Managerial Economics (BUS207) & Global Business Environment (BUS346). Coordinated and delivered tutorials for 243 undergraduate students while managing learning timelines, tracking progress, and aligning content delivery with academic objectives.

Developed a comprehensive business case advising the client to prioritize domestic market growth over U.S. expansion, citing analysis of 25% U.S. tariffs, higher customer acquisition costs, and rising "Buy Canadian" consumer sentiment. Analyzed multi-year sales data to identify an x% increase in Average Order Value for 2025, informing recommendations for product bundling and pricing optimization strategies. Formulated a data-driven digital marketing plan with a projected ROI of up to 7.5x, detailing customer acquisition strategies for Meta, Google, and Reddit tailored to high-value Canadian consumer segments. Conducted in-depth market and competitor analysis, to identify key D2C opportunities and threats in the Canadian ethical fashion landscape. Synthesized findings from marketing, e-commerce, and customer experience analyses to create an end-to end strategic roadmap for profitable growth and presented a final strategic report to senior leadership.

• Authored and maintained 100+ test cases, user stories, and requirement docs in JIRA/Confluence, improving defect resolution time by 20%. • Created sample SQL queries for data validation and reporting to support test execution and defect triage. • Supported User Acceptance Testing planning and execution, capturing user feedback and ensuring alignment between business requirements and technical solutions. • Collaborated with international energy sector clients to refine functional requirements for enterprise platforms, ensuring accurate integration and effective prioritization of development tasks.

• Managed a 7-member team to meet international talent acquisition deliverables. • Analyzed recruitment cycle performance using KPI dashboards in Excel, delivering insights and visual reports to the director and clients improving CSAT by 15%. • Tracked candidate and client data through recruitment management systems, streamlining processes and reducing client recruitment cycle time by 30%. • Utilized SQL queries to create, read, update, and delete candidate data within organizational relational databases, increasing recruiter efficiency by 40%. • Developed learning and communication materials to support HR change management and policy rollouts for client organizations using Visio, PowerPoint and Power BI.

Hello friends. I would like to announce that I have started my MBA at Simon Fraser University, Vancouver. Hoping to learn and grow through this rigorous program

IBM x UNESCO HACKATHON: Won 2nd place securing $2,000 cash prize to implement recommendations. Dean’s List & Rank Holder Scholarship: 2021, 2022, 2023. Event Manager of the Year 2023.

Completed my secondary schooling from ICSE Board