Amalnath Benny

Driving aggressive sales transformation and trade excellence in the West region for Health care and Oral Care (500cr+) •Spearheading P&L-focused WPL project to uplift high gross contribution SKUs through structured field execution. •Achieved ₹50 Cr milestone in HC BU and ₹10 Cr highest-ever monthly secondary in Dabur Red Toothpaste (Apr’24). •Delivered All-India best launch for Bae Fresh Gel with record-breaking distribution and offtakes. •Designed and implemented trade schemes, field incentives •Drove rural and urban GTM strategies, market share analysis, and real-time corrective actions. •Recognized with prestigious "BYOB & GEM Awards", winner of "Oral Care World Cup 23-24"

•Led one of the most celebrated field excellence drives >Led and Executed TABED (Team Aurangabad Business Excellence Drive) across 19 consistent campaigns. >Resulted into Aurangabad team becoming India’s #1 RSP team and #3 SSM nationally. •Delivered 24% overall Q4 growth, including 27.3% in Skin Care and 16.5% in Bleach. •Strengthened market coverage by appointing new distributors and optimizing sales operations. •Winner of national engagement campaigns: Bahubali, Main Hoon Pathan, Pinkthon, etc. •Awarded "Rising Star" of FY 22-23.

Foundation phase with on-ground sales training across rural and urban markets. >Underwent structured sales rotations across TM, SO, and frontline roles. >Analyzed scheme effectiveness, competitor activity, and frontline KPIs (SSM/RSP). >Drove efficiency tracking, customer engagement, and in-market execution learning.

Learnings and Responsibilities Developed complete launch plan for Dukes’ new product “Handsafe” hand sanitizers. Recommended and developed a marketing campaign for brand awareness. To prepare content for the social media platforms. Conduct research and survey on consumer buying behavior for Waffy. Researched on “Handsafe” growth potential . Calculated Dukes’ market Potential

Internship with Elite thermal engineers Private limited was indeed very insightful and full of learnings . I worked on the project Title "Growth marketing and customer retention through survey and product awareness" • Promoting and creating awareness about the company’s highly efficient boilers. • Created and executed 2 marketing strategies for the company. • Recommended different customer retention strategies to boost sales. • Worked for Customer retention program by conducting surveys