Amalina F.

- Optimized campaign operations for the Mega Campaign on Tokopedia to increase engagement and driving GMV uplift on the campaign page - Developed engaging page content in collaboration with the Planner, Creative, and Marketing team - Collaborated with the Product and Tech teams to improve operational efficiency by enhancing and developing various campaign tools - Continuous tracking on the market trends to build information library and tackle on new growth opportunities Campaign projects: WAR Diskon, Waktu Indonesia Belanja, Tokopedia Anniversary, Ramadan Ekstra, Payday & Double Date Campaign

- Managed campaign pages for Flash Sale Toko, Exclusive Launch, and Merchant Voucher - Conceptualized and executed weekly campaign plans, including content planning, collect submissions from merchants, and campaign monitoring - Analyzed weekly top search keywords on Tokopedia to optimize product placement on campaign pages - Align with creative, marketing, and product team in improving the campaign content, tools, and performance

- Maintain Official Store platform daily & monthly campaign calendar and content management for groceries category - Standardized and quality-checked the content from pre-live to post-live in Official Store Platform - Monitored the data on the weekly campaign results - Work closely to Sales & Marketing Category team in improving Official Store content and data performance

- Built end-to-end campaigns and promotions for Ula business units to raise awareness & convert to transactions by utilizing In-App, Social Media, and Offline channels - Collaborated with planner, creative, and CX teams creative to develop campaigns & promotions brief - Managed data collection processes and produced monthly campaign reports, providing valuable insights to optimize future strategies and enhance campaign performance

- Collaborated with cross-functional team members to expand marketing channels, enhancing outreach and engagement - Crafted content briefs for @doofoodbydoogether on Instagram, ensuring alignment with creative team goals. Analyzed performance data to report insights and optimize strategies - Conceptualized and executed online marketing events. - Boosted platform awareness by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.

- Conducted consumer research and create digital marketing campaign strategy through social media - Identified appropriate KPIs and reported key metrics from digital campaigns - Helped company develop social media pages to promote businesses. Managed to increase Instagram engagement rate by 3.87% in three month

- Contributed to mock-ups, email campaigns and social media content. Increased engagement rate by 1.96% - Collaborated with team members to help expand marketing channels. - Helped with planning and hosting of marketing events. - Assisted New Media Division with various marketing projects that would engage new leads and potential customers.