Amalie Tandrup Hoelgaard

Earned & Owned Media Manager for Too Faced and Bobbi Brown in the Nordic markets; Denmark, Sweden, Norway and Finland. - Leading PR, influencer, and media strategy across the Nordic markets, driving brand awareness and desirability for our makeup brands Too Faced & Bobbi Brown - Planning and execution of 360° brand activations including large-scale PR & consumer events - Leading collaboration and stakeholder management with external agencies across PR, media, and events - Managing and optimizing A&P budgets across earned and influencer activities - Managing earned media and influencer partnerships, identifying, nurturing, and activating key brand ambassadors and content creators across the region - Driving social amplification through influencer collaborations, retailer partnerships, and localized content strategies that spark organic buzz and engagement - Driving brand partnership strategy across collaborations, events and content initiatives that supports overall brand and commercial objectives - Combining creative storytelling with data-driven reporting, tracking KPIs across earned, owned, and paid media - Partnering with global and regional teams to localize campaigns, brand messaging, and event concepts

PR & Influencer Coordinator for Estée Lauder, AERIN, Origins and La Mer in the Nordics. - Developing and executing Nordic PR and brand strategy in relation to 360-plan and product launches - Creative direction of monthly influencer seedings and content briefs - Developing and coordinating key strategic brand activations and events such as fashion week, festivals etc. - Handling PR activities with local PR agencies - Creation of quality press awareness and press coverage - Creation of press kits including press releases, imagery, and storytelling - Sourcing and briefing UGC creators and microinfluencers - Media monitoring and performance tracking

PR and Social Media Assistant for MAC Cosmetics in the Nordics - Coordination of monthly PR and influencer activations across the Nordic market - Aligning Earned/Owned strategy together with Nordic PR Manager as well as Global and EMEA - Working closely with local PR agencies to execute strategy and achieve brand KPI's - Lead on monthly influencer campaigns and activations -Coordination on key strategic projects such as Fashion Week and 360-campaigns - Responsible for cross-brand TikTok squad and trend seedings - Creation of press content including press releases, press kits and imagery - Content plan development and social media management of @maccosmeticsnordics IG - Ongoing monitoring, performance tracking and optimization of media activities and strategy

Danish Jewelry Brand www.sprnklzoo.com - Curate unique jewelry pieces by designing and sourcing materials - Contact with suppliers for seamless production and delivery - Driving growth through targeted Meta & TikTok ad campaigns - Expanded brand reach via strategic partnership with Ønskeskyen. - Social Media Management and content plan development - Designing and managing Shopify webshop

Developed a strong commercial mindset through years of professional social media experience, starting as a blogger and YouTuber. Collaborating with brands like H&M, Loreal, Bjorn Borg, Bestseller etc.

Managing the end-to-end process, from lead generation to distribution to sales reps, ensuring high lead quality within the marketing database and effective reporting. Responsible for creating, monitoring, and maintaining accounts and leads in CRM systems. Managing technical aspects of key marketing systems to generate, distribute, and report on leads. Lead on a project of reviewing a new Conversational Marketing Software, from market research to final decision. System knowledge: Salesforce, HubSpot, Zoominfo, Cognism, G2

At Billy I have produced search engine optimized content to increase traffic, awareness and grow organic leads. This included keyword research, content production and link earning on external websites.

At fashion webshop Me & the Met, I worked independently with the webshop operation. My tasks involved content creation, SoMe Management, and daily customer management in Magento.

Responsible for planning, producing and executing sales and marketing initiatives including content production through text, video and photography and the creation of ads in Facebook Business Manager.

As a customer service assistant at Aller Media I have serviced incoming calls and emails from customers with a focus on sales and retention, as well as several administrative tasks including invoicing and contact to suppliers.

www.amaliehoelgaard.dk

With a strong emphasis on the impact of digitalization on customer and commercial development within marketing and sales functions, MSc Sales Management has equipped me with the expertise to strategically position digital marketing and sales efforts.

Exchange Program, electives

Exchange semester, electives

BSc DM has provided me with a deep understanding of how digitalization impacts businesses, offering both opportunities and challenges. The program encompasses three key areas of study: business administration, digital technologies and data, and sociological and organizational perspectives. This has equipped me with the skills and knowledge needed to excel in an ever-evolving digital landscape, fostering adaptability and strategic thinking. My bachelor project examined how Matas leverages digital technologies to become more customer-centric, while also handling the data ethical concerns that follow, and assessing what impact this has on their competitive advantage. The project received top grade.