Alyssa Trisler
Manager, Brand Advertising @ REI
-
United States
Retail
Brand Marketing, Media Strategy, Advertising, Digital Media, Media Planning, Marketing, Team Leadership, Social Media, Email Marketing
Experience

Account Executive
Greater Seattle Area
• Successfully planned and executed digital and print marketing campaigns for 3 large national clients • Managed marketing collateral for large campaigns with up to 15MM pieces, up to 65 versions, and budgets up to $1.7 million • Developed creative briefs and recommended campaign strategies, resulting in higher engagement (23% increase for largest campaign) and higher revenue • Analyzed campaign results and presented findings to clients • Created and maintained project schedules and budgets • Performed quarterly competitive analysis • Responsible for creative routing, resourcing, vendor management, proofreading, and asset release

Account Coordinator Intern
Pasadena, CA
• Coordinated email and direct mail campaigns for 17 nonprofit clients, resulting in hundreds of thousands of dollars of revenue brought in for their key programs • Efficiently managed a high volume of quick-turn programs with constantly changing deliverables • Developed and maintained client results database to drive future campaign recommendations • Communicated with clients and internal departments to solve production issues

Marketing & Event Planning Assistant
Azusa, California
• Planned and executed monthly events including conferences, lectures, and more • Managed all social media and email marketing • Oversaw hiring, training, and day-to-day management for a team of 10 student workers • Designed and launched a student design competition to promote recycling and sustainability solutions
Alyssa Trisler's Contact Information
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