Alyssa Fitch

• Create marketing strategies to improve brand positioning, audience targeting, and overall brand presence. I provide content direction and campaign planning across social, web displays, email, and CTV/Video channels, while allowing the client to have a hand in how they are presented to the world. • Research social and marketing trends that can enhance a brand's image and strategy. Increased followers by 5% for Partini’s Events (Fall/Winter 2023) to boost site traffic and generate bookings. Boosted engagement by 8% for SOFIE’s Film Award Show (Fall 2022), creating brand awareness and audience retention for the annual award show and future announcements. • Partner with independent filmmakers and artists to develop Integrated marketing strategies that prioritize storytelling to connect with their audiences.

Direct and manage the complete production cycle for film and stage projects; casting, table reads, rehearsals with on-set direction, and post-production. Work with producers and cross-functional production teams to create art that draws attention to social themes, current topics, and narrative experimentation, prompting my audience to think beyond the art.

• Managed a diverse range of marketing initiatives for four luxury resort and casino properties, including digital web displays, CTV/TV/Video, radio/podcast spots, and outdoor advertising. Planned and executed paid social media campaigns on Instagram, Facebook, Snapchat, and X, enhancing brand visibility and customer engagement. • Successfully orchestrated a five-week brand awareness test campaign in Winter 2022, achieving a 5% increase in engagement and a 7% boost in ticket sales, leading to the continuation of these campaigns with regular updates. • Prioritized time management and communication as I worked with teams across all time zones in the United States. ensuring smooth operations and effective communication. Utilized tools like Google Analytics and Excel to analyze data and form actionable Insights for campaign improvement.

• Strategized and managed brand content for social profiles to drive engagement and increase brand visibility and bookings by implementing the business’s first-ever marketing strategy. Created social and blog posts, as well as evergreen graphics, and produced photographs for the brand to have on hand. • Increased engagement by 15% over three quarters, and monitored performance data to optimize campaigns and enhance strategies. Conducted customer needs assessments to refine strategy. • Managed on-site event logistics by directing team performance and maintaining client satisfaction through brand-aligned execution.

Studied my major at the Rome campus with an international program for five weeks. Took two courses that changed my perspective on life forever: Media & Gender Studies and Italian Renaissance Art.