Alyssa Darby

Specializing in professional product, lifestyle and people photography & retouching for use in campaigns, websites, catalogs, brochures, and product packaging.

Senior Photographer for a rapidly growing beauty startup. Demanding position requiring expert technical skill in studio lighting and post processing, as well as flexibility and excellent communication skills. • Founded the in-house studio for Julep including set-up and equipment • Established workflow across marketing, creative and affiliates Current responsibilities include: • Consistently delivering high quality model and product images for Julep.com and print catalogs, including shooting and retouching the “hero images” for the monthly acquisition campaigns • Consistently producing images up to the standards of highly selective partner channels such as Nordstrom and Sephora • Supervising junior photographer and studio contractors • Managing image archive

High volume studio requiring a variety of skills including photography and management of studio staff: • Trained and supervised a team of contractors • Organized and oversaw workflow, making recommendations on staffing based on projected volume • Analyzed and made significant improvements to studio processes • Designed and managed contractors during the creation of over 6,000 new color swatches for the 2012 Beauty.com redesign • Worked with IT to maintain color management and optimal performance in the production environment • Developed new site wide photography style guide for Beauty.com • Created imagery for web, print marketing, social media promotions, and look books • Involved in all areas of Beauty.com catalogs from planning page layouts, conceptualizing and creating the imagery to retouching and final file delivery