Alyssa Chiasson

Lead and execute all email and SMS marketing. Strategize flows and campaigns for short term and long term business goals. Manage relationship with platform partners, Klaviyo and Attentive.

Monday Girl Social Club is a private digital career network built to open doors for professional women across industries. Monday Girl offers access to educational opportunities, mentorship with industry leaders, and an active online community.

Main duties included organizing an educational trip to Montreal for retail students, developing a case competition with a new sponsor, and coordinating an end-of-the-year event for retail students, alumni, staff, and business executives totalling more than 100 attendees.

Working under Hilroy, Five Star, and Derwent brands.

Managed social media and digital marketing for the Top 200 Program, an extracurricular program for the top 2% of TRSM students. Successfully developed branding to increase awareness resulting in receiving the most program applications to date. Coordinated with executive leaders far various events and coordinated cross-functionally with other students programs. Managed, produced, and edited a variety of video projects for event sponsors and to be used as program promotional material for years to come.

Interacted with customers to identify purchasing needs and direct them to appropriate products and alternatives to enhance service and satisfaction. Performed cashier duties and engaged customers through conversation resulting in a higher email receival rate for digital communication while handling large sums of money. Maintained and organized store displays to enhance product visibility and expedite product locating activities. Provided training to new employees to uphold company policies and sustain customer satisfaction.

Managed assigned section of the store while maintaining strong communication with other sections to create an efficient workflow when assisting customers with a wide range of needs. Memorized a large inventory that changed every day. Assisted Visual Merchandisers with styling mannequins and product placements to increase store foot traffic and sales.

Coordinated weekly youth programming for the local community throughout the summer, including planning activities, managing the budget, purchasing supplies, and leading the events. Helped manage a new "Night at the Museum" event for youth aged 5-12 by promoting to the local community and being a lead facilitator during the event, resulting in high praise from the community and it becoming an annual event for the following years. Performed administrative tasks, including organizing inventory and giving guided tours to foreign tourists.

Pursuing three minors in Communication Design, Entrepreneurship & Innovation, and eBusiness. Currently completing the Co-op Program. Participated in and completed various Bootcamps (Design Thinking, Social Media Marketing, Branding, Communicating with Confidence, Excel).

Completed first two years of my Bachelor of Commerce. Was a general member of the Telfer Marketing Association and was a delegate in the Telfer Case Competition.