alyssa bordelon

search ads 360 lead, agency

About

Passionate brand storyteller specializing in digital strategy and planning, emerging media, content strategy and paid media planning. Analytical thinker with an affinity for uncovering brands’ most impactful insights and knowing the most effective means in which to communicate them. Skills and Specialties include: Client Management, Digital Strategy & Planning, Content Strategy, Paid Media Planning, Presentation Design & Storytelling, Public Speaking, Nielsen, Datalogix/Oracle, Millward Brown Research & Reporting, Experian Simmons, Social Media Platforms & Analytics, Data Analysis & Insights, Google Analytics & AdWords Certified, Tracx Social Listening

Country

united states

City

new york

Industry

marketing and advertising

Skill

social media, facebook, marketing, social media marketing, social networking, public relations, blogging, advertising, event planning, microsoft office, graphic design, adobe creative suite, press releases, public speaking, leadership, customer service, ap style, powerpoint, microsoft powerpoint, content strategy, marketing strategy, digital marketing, microsoft excel, microsoft word, indesign, digital media, account management, time management, online advertising, digital strategy, integrated marketing, google analytics, google adwords, brand awareness

Experience

search ads 360 lead, agency

google

2018-10 - Present · 8 yrs

print sales account executive and team leader

lsu student media - klsu

2011-12 - 2012-10 · 11 mos

* Maintained strong client relationships * Trained and counseled sales representatives * Secured sales for print and online university publications * Monitored client accounts and billing * Developed concepts for client advertisements * Acquired new business in the local area

marketing director

big fish presentations

2013-6 - 2014-5 · 1 yr

* Supervised all company marketing efforts for a video production and presentation design consulting firm * Tracked competitor practices and analyzed consumer demographics and values * Redesigned product packaging * Regulated social media and blog content * Integrated new strategies for marketing and sales videos * Composed and quantified information for marketing plan

marketing and public relations intern

big fish presentations

2012-12 - 2013-5 · 6 mos

* Curated content for social media platforms including: Facebook, Twitter, Instagram, Pinterest and YouTube * Generated weekly blog posts * Strategized marketing contests for social networks * Co-created 2013 marketing plan * Published press releases for company events

account manager

beeby clark+meyler

2017-12 - 2018-9 · 10 mos

national sales intern

lamar advertising company

2014-9 - 2015-5 · 9 mos

* Support National Sales Account Managers by consolidating competitor spending, creative assets, media inventory and availability for proposals and contracts * Streamline current and potential market demographics * Facilitate administrative office tasks

account intern

beeby clark+meyler

2014-6 - 2014-8 · 3 mos

* Assisted on community management and content creation for social networks of several national brands * Measured and compared content performance * Aided in the successful launch of contests and sweepstakes and moderated submissions * Assembled effective competitor strategies and tactics * Evaluated social media trends and best practices * Identified new and influential ad platforms and recommended potential new digital strategies

associate account executive

beeby clark+meyler

2016-7 - 2017-11 · 1 yr 5 mos

* Evaluate clients' business objectives and brand goals to develop digital and social campaigns based on data-driven consumer insights * Manage complex strategic planning, development and campaign executions to success * Work closely with the internal account, media, production and creative teams to meet client requests and deadlines * Develop and present analytic reports that provide the client with actionable takeaways and purposeful insights * Monitor and report on competitive and industry landscapes * Stay abreast of emerging media trends and platforms relevant to clients and the industry Clients: Playtex Sport, Stayfree, Carefree, o.b., KISS USA, Hawaiian Tropic, Schick Women's (Hydro Silk, Intuition, Quattro for Women), Schick Xtreme3, Skintimate