Alyssa Garrity (VanNoy)

ThriveDX is now IronCircle!

Direct and manage a high-performing team of 10 in-house FTEs and agency resources to execute global lifecycle marketing programs resulting in $2.8 million in yearly pipeline. • Recipient of the 2023 GoTo Golden GOAT marketing award, acknowledging excellence in Marketing Automation. • Manage global email and In-Product Messaging (IPM) programs supporting acquisition, activation, engagement, and retention across a suite of 12 products. Define and deliver against a roadmap of priorities aligned to integrated marketing campaigns that drive conversion, active use, expansion, and loyalty. o Led data-driven, personalized multi-channel marketing campaigns for optimal ROI. • Established testing and optimization cadence for always-on trigger programs; generated $1M+ in yearly revenue for core eCommerce / subscription products through email and IPM channels. • Oversee agency partners to ensure alignment with GoTo Partner Network communication programs and brand strategy. • Owned end-to-end operational support for a large-scale company re-brand and name change project (2022). • Streamlined webinar program execution, decreasing build time by 50% and improving overall operating processes and conversion.

LogMeIn is now GoTo! Responsible for the strategy and execution of global acquisition marketing automation programs across all LogMeIn products and product groups.

Owned the overall strategy and execution for North America acquisition marketing automation and email programs for the Unified Communication and Collaboration (UCC) business unit.

Style Analytics is an independent, global software provider for investment professionals. We enable asset owners, consultant and asset managers to build objective and comprehensive factor analysis on markets, peers and portfolios. Key Responsibilities: • Work with marketing team members on global demand generation initiatives by managing the operational execution of marketing programs. • Monitor and track MQL, SAL, and SQL key performance indicators. Build dashboards and reports to establish and maintain comprehensive reporting and analysis. • Operationalize marketing program processes to support the efficient development and standardized measurement of marketing programs. • Marketing automation admin; Manage, optimize, and maintain Pardot platform and integration with Salesforce. • Manage marketing technology stack including data flow, permissions, and bugs across systems • Implemented global lead routing and scoring process. • Participated in the company re-brand and name change project (June 2018); managed technical aspects, client communication, transition of marketing collateral and landing page assets. Managed implementation of Pardot and migration of assets.

• Leverage marketing automation and CRM systems to manage email campaigns, generate and nurture leads, track and measure campaign performance. • Drive insights for optimization opportunities and improve performance benchmarks. • Plan marketing strategies to increase website visits, engagement, and sales. • Operationalize marketing program processes to support the efficient development and standardized measurement of marketing programs. • Build workflows and multi-channel campaigns with appropriate segments of the database for various marketing activities such as events, webinars, and email campaigns. • Develop and maintain marketing collateral resources and key assets that are required.

Contracted to initiate and execute social media marketing strategy for Admissions.

• Managed Client Hosted Dinner (CHD) program execution for lead generation. Successfully planned and organized 180+ client hosted dinner events over 12 months. Events included: client appreciation dinners, open houses, partner affiliation dinners and sponsorship events. • Executed multi-channel campaigns for CHD and National Dinner Seminar program promotion. • Directed prospect-facing and internal direct mailers and collateral with external print production and paper vendors and payment of invoices. • Prepared and presented metrics and data analysis results of programs to senior management and stakeholders on a weekly basis. • Planned and executed additional tradeshows and seminar lead generation event programs.

ConnectedSearch delivers search and consulting services to clients in the technology, marketing services and life sciences industries. We focus on positions ranging from mid-level, individual contributor roles through VP-level. SPECIALTIES: Digital Marketing (SEM, SEO, email, display advertising), Sales, Product Management & Product Marketing, Media, Account Services & Project Management. Account Management: • Clearly communicate the progress of initiatives for a portfolio of key accounts by using a proactive, strategic and consultative approach to both internal and external stakeholders. Attend onsite meetings with clients and networking events to ensure positive brand identity. Lead Generation, Sales & Marketing: • Responsible for the full cycle sales process including prospecting, cold calling, lead generation, reporting, follow up, negotiation and closing. Analyze initial outreach response rate and optimize results through A/B testing on both content and subject lines; utilize both email blasts and targeted outreach. Apply customized marketing and sales strategies to reach new clients and candidates. Business Development: • Research, analyze and identify opportunities for account growth; expand current accounts based on hiring needs. Call into C-level and VP-level decision makers within organizations to understand and assess client needs.

Seven Step is an innovative recruitment process outsourcing (RPO) company, helping businesses meet high-volume, high-complexity hiring needs. We deliver recruitment results simply and effectively, with an emphasis on teamwork, measurement, and accountability in every step of the recruitment process. Seven Step is part of the Motion Recruitment Partners family of innovative recruitment companies. LEAD RECRUITER (December 2012 - May 2014) •Trained and developed junior team members. • Increased applicant pool through effective Search Engine Optimization (SEO) techniques on job descriptions. • Ensured a positive experience for both candidates and hiring managers with clear communication. • Facilitated recruitment strategy conference meetings with hiring managers and human resource leaders for new positions to ensure we are meeting and on track to exceeding hiring needs. • Led training meetings for 60+ company new hires in the areas of Conducting Pre-Screen Interviews, Organizing for Success, Communication Best Practices, Email/Voicemail Best Practices, and Researching & Resume Review. • Improved current recruiting process, ensuring that client needs were met in an efficient and effective manner.

• Consistently managed a high volume flow of qualified candidates through both passive and active candidate search. • Coordinated a smooth execution of the recruitment process by actively managing the candidate experience from initial contact through screening, interviews, selection, pre-employment screening and on boarding. • Built and maintained strong client relationships and managed cross-functional internal communication simultaneously. • Effectively used social media platforms and job boards to market open positions to qualified candidates. • Generated new applicant flow by pitching open jobs to passive candidates with the use of effective cold calling techniques.

• Implemented training procedures and trained 10+ new coaches, per summer • Promoted Skyhawks programs to customers and kids for 5 summers • Successfully ran and directed 36 sports programs over the course of 5 summers • Managed 2-5 employees who then oversaw 10 + children • Encouraged teamwork and efficient work habits to coaches • Developed strong interpersonal communication and organizational skills • Achieved high-quality customer service objectives • Provided excellent fulfillment of service and advice for high-end customer base • Built strong customer relationships and provided excellent customer service to customers • Influenced and interacted with several types of customers, coordinators and participants • Quick to adapt to new software applications such as web applications and proprietary business applications

• Recruited, interviewed and selected new coaches for Skyhawks in the Eastern Washington area • Used several forecasting methods to predict equipment numbers for stock • Marketed jobs to students in local colleges and universities in Washington, Idaho, and Montana • Influenced and interacted with several types of customers, coordinators and kids • Familiar with using the management system Camp Manager from a coaches perspective

Volunteer Activities: • Bid Day Head for Recruitment • Pan-Hellenic Delegate • Volunteer at Eggan Youth Center • Big Hitters League (St. Jude Children’s Research Hospital) • Teeter-Totter A-Thon (St. Jude Children’s Research Hospital) • Sincerely Yours (St. Jude Children’s Research Hospital)