Alyssa Reyes

o Expertly manage inventory across retail, ecommerce, and wholesale channels, continuously refining demand planning and leveraging data- driven analytics to make strategic, financially sound decisions that optimize stock levels, reduce waste, and maximize revenue. o Managed 20+ concurrent product development projects in a fast-paced environment, demonstrating strong attention to detail, adaptability, and on-time delivery. o Led end-to-end product development from concept through launch, including ideation, SOP creation, sampling, approvals, and direct coordination with contract manufacturers to ensure timelines, budgets, and quality standards were met. Partnered with Quality, Packaging, Safety, and Regulatory teams to develop and execute testing plans; maintained comprehensive product documentation for 50+ SKUs. o Conducted competitive analysis and research on market trends, ingredients, and emerging technologies to support data-driven product innovation. o Oversaw wholesale and distribution order processing and logistics across multiple EDI platforms, including PO management, shipping documentation, and coordination of palletized shipments (averaging 30 orders/month). o Leveraged 4+ years of leadership experience in managing B2C and B2B operations to drive demand forecasting, merchandise planning, and inventory management strategies, improving stock efficiency, supporting sales growth, and minimizing excess or out-of-stock risk.

o Managed high-volume customer communications across email; served as the primary liaison between clients, production teams, and vendors, ensuring clear communication, timely resolutions, and consistent response times. o Developed and implemented customer service systems and training programs while partnering with senior leadership to resolve complex issues and drive long-term customer retention strategies. Analyzed the end-to-end customer journey to identify experience gaps and synthesized customer insights into actionable recommendations. o Oversaw order fulfillment and inventory coordination, maintaining accurate product availability, and supporting internal inventory requests. o Developed inventory strategies across retail, ecommerce, and wholesale channels, optimizing stock levels and working capital; partnered with Merchandising and Supply Chain to align inventory with product lifecycles, including launches, promotions, and discontinuations. o Monitored sell-through rates, product assortments, and pricing; executed data-driven merchandising and costing strategies, including factory negotiations, resulting in a 30% increase in sales and improved profit margins.

o Served as Lead Manager of the flagship Santa Monica store while overseeing Visual Merchandising strategy across all Los Angeles locations. o Contributed to the redesign of product for John Galt USA and supported the redevelopment of the company website, aligning with e-commerce and SEO strategies. o Held a dual role as Full-Time Visual Merchandising and Customer Service Manager], successfully balancing both functions. Led planning initiatives, set agendas, documented key discussions, and translated insights into strategic actions for leadership and operations teams. o Traveled across store locations to implement updated visual merchandising standards in compliance with new regulations. Led staff retraining initiatives, resulting in the development of over 10 internal visual merchandisers. o Conducted product and trend research to inform assortment strategy and demand forecasting; supported the design and production of 50+ styles that remain in active production. o Led cross-functional planning processes, including agenda development, meeting facilitation, and synthesizing discussions into actionable strategies for leadership and operational teams. o Owned and continuously refined demand forecasting, supply planning, and inventory management strategies to support business growth and scalability. o Partnered with visual merchandising, warehouse, and leadership teams to establish targets, optimize inventory flow, improve in-store availability, and drive disciplined planning processes.

o Managed daily gallery operations to ensure an efficient and high-quality visitor experience, including opening and closing procedures, gallery preparation, cleanliness, technology setup and maintenance, and daily goal setting; prioritized clear and consistent team communication. o Supported the launch of the exhibition by coordinating with 15 international artists on the design and production of individual installations. o Developed and managed the gallery’s social media presence across platforms including Facebook, Instagram, Twitter, and Yelp, increasing audience engagement and visibility. o Recruited, hired, and trained a team of staff members; oversaw onboarding, scheduling, and ongoing performance management to ensure operational excellence.

o Served as Lead Manager of the flagship SoHo store, the brand’s top-performing international location, generating over $13M in annual revenue. o Oversaw all store operations, including administrative management, hiring, scheduling, and training; developed team members for internal advancement into higher-level roles. o Led visual design strategy across all New York locations, including store layout, merchandising, styling, and color storytelling; regularly traveled throughout the East Coast to train teams and elevate store standards. o Conducted product and market research to identify emerging trends and forecast demand; contributed to the design and production of 50+ styles that remain in active production. o Supported new store openings nationwide by leading hiring, training, and end-to-end store setup to ensure operational and visual consistency. o Directed the East Coast “switch squad,” overseeing visual resets across nine locations; optimized product placement, refreshed store environments, and trained staff on visual merchandising and design standards.

• Developed my skills in writing, storytelling, and focused on learning to code using html, JavaScript, and Word Press • Grew my skill to grow reader retention through promotions on social media platforms including Twitter, Instagram, Facebook, Youtube, Pinterest, etc. • Managed the website daily and honed on the skill to plan marketing tactics and design development.