Alyssa A.

-Hosted 4-hour TikTok Live Shopping sessions for Popilush, engaging 100+ concurrent viewers while demonstrating shapewear products in real time -Operated and moderated LIVEs through OBS and TikTok Studio, listing items for flash sales and auctions. -Drove an average of $2,000 in sales per shift through live product demos, audience Q&A, and persuasive on-camera selling -Maintained brand voice and professionalism while leveraging TikTok Live features to increase viewer retention, trust, and conversion

-Held temporary short and long term positions such as receptionist, office manager, and front desk associate for various companies like The Empire Building Trust, The Corcoran Group, and Engineer's Gate. -Managed multiple priorities simultaneously, handling scheduling, guest communications, and ad hoc requests with strong attention to detail and follow-through. -Maintained a friendly, discreet presence while ensuring confidentiality and resolving issues quickly in a demanding, fast paced office environment.

-Oversaw end-to-end event planning for high-profile residents, including budgeting, vendor management, contract review, and on-site execution -Plan and execute 20+ client events, coordinating logistics, vendors, and timelines while adapting to last-minute changes in a fast-paced environment -Maintained a friendly, discreet presence while ensuring confidentiality and resolving issues quickly in a demanding, fast paced environment

-Crafted 100+ story arcs using interview soundbites and pop culture knowledge to maintain creative continuity and meet broadcast-quality standards for the inaugural season of The Challenge UK at Bunim-Murray. -Using archival footage, extensive historical research, and interview sound bites to create 2 series promoting the European Music Awards before event deadlines for Paramount. -Applied design awareness, editorial instincts, and developed a more efficient way to process media to meet tight daily and weekly deadlines.

-Edited social media content and commercial advertisements for brands such as Grande Cosmetics, The Unstuck Journal, NIRA Skin, Vegamour, Know Beauty, and more. -Produce paid short-form content for brands including L’Oreal Cosmetics, Wella Haircare and EltaMD, aligning creative with brand storytelling and platform performance with over 57k+ combined views and impressions. -Produce, write, shoot, and edit videos featuring beauty, lifestyle, music, and trends while maintaining various brand images to deliver polished, high viewership content tailored to TikTok and Instagram algorithms.

-Developed and edited 80+ commercials and short-form videos for TikTok, Reels, YouTube using trend based branded content that drove engagement by an average of 72% overall. -Consulted with various clients like Schwarzkopf, LITTIL, Scentbox, and St. Tropica to align storytelling and strategic, brand-consistent messaging per each brand’s style kit and references. -Collaborated with Marketing and Production teams for content strategy that elevated audience engagement across social media platforms.

-Produced 5 original and numerous branded videos for a combined audience of 1M+, highlighting pop culture and community voices while aligning with brand goals for the NaturallyCurly brand under Essence Magazine’s ownership -Produced and edited daily social media content for Facebook, Instagram, and YouTube platforms that boosted engagement by 39% overall. -Answered viewer questions with a co-host in real time on livestreams to create a meaningful audience connection for the brand’s curly hair community.

-Trained our proprietary photo, text, and video AI emergency event detection program increasing overall program accuracy by over 85% over the course of 3 years through machine learning, prompting, labeling, and dataset creations. -Analyzed user interaction data and presented daily reports to identify marketing and audience strategy improvements to the CEO and CIO identify content engagement trends with national customers like The Sinclair Broadcast Group and CNN. -Collaborated with and supported senior data analysts, engineers, and product managers to refine our AI detection feature performance.

-Responded to any inquiries about the availability of books, physical resources, or status of book orders for patrons -Listened attentively to patrons’ needs over the phone and in-person to ensure a positive customer service experience -Strived for quick complaint resolutions; commended by supervisors for the ability to resolve problems on the first call and avoid escalation of issues