Alyson Finneran

Leading Customer Success across the Americas, I’m focused on ensuring XR clients realize the full value of our cutting-edge ad tech solutions. My role centers on driving client growth, satisfaction, and retention by aligning strategic business goals with seamless execution and support. I work closely with cross-functional teams to deliver a best-in-class customer experience, build scalable success frameworks, and turn client partnerships into long-term success stories.

Led enterprise client strategy for buyside measurement, combining customer success leadership with deep solutions consulting expertise. Partnered with major brands and agencies to implement Innovid’s cross-platform ad measurement and attribution solutions, ensuring alignment with evolving business goals and campaign objectives. Acted as a trusted advisor to clients, translating complex data into actionable insights and driving product adoption, satisfaction, and long-term value. Collaborated cross-functionally with product, sales, and engineering to deliver seamless onboarding, retention strategies, and scalable growth solutions.

Led the Customer Success function for enterprise clients across the advanced TV ecosystem, including top-tier brands and agencies. I was responsible for driving strategic adoption of TVSquared’s cross-platform measurement and attribution solutions, delivering tangible business value, and fostering long-term partnerships. My role involved building and mentoring a high-performing team, aligning customer outcomes with product innovation, and collaborating cross-functionally to enhance client experience and retention. Passionate about data-driven storytelling and helping clients unlock the full potential of converged TV.

Led strategy and execution for cross-platform media investments—including Radio, Linear TV, OTT, CTV, and Addressable—focused on delivering measurable business impact and reaching key audience segments. Leveraged attribution data and performance insights to continuously optimize campaigns, reduce cost-per-action, and ensure alignment with broader business objectives. While my core responsibilities were media-focused, my role was inherently customer success–oriented: I regularly collaborated with internal stakeholders to ensure campaign goals were clearly communicated and executed, delivered ongoing performance updates to key partners, and worked cross-functionally to identify inefficiencies and develop scalable, cost-effective solutions. I also stayed ahead of industry trends and evolving technologies, applying deep knowledge of media buying systems, analytics tools, and research methodologies to drive innovation and deliver value to both internal teams and external partners.

-Implemented media strategy for 20th Century FOX, by effectively working with national video activation team and desired vendors across Linear, FEP and VOD

-Oversaw negotiations and expenditures of all national video budgets for Microsoft, with a focus on linear Cable

-Managed all National broadcast buying activity for multiple clients with national billings over $100 million. -Pioneered multiplatform marketing initiatives across TV and digital mediums.

-Negotiated buys, checked post buy deliveries, and tracked performance of buys to ensure client’s expectations were met for Kohler, Pernod Ricard, Aaron's, O'Reilly's, Serenity and Cosmopolitan Hotel.

-Purchased media on multiple Cable networks on behalf of a variety of Sony properties (Electronics, Music, Theatrical and Home Entertainment) -Negotiated, bought, scheduled, and maintained national Daytime and Hispanic Broadcast buys for L'Oreal/Maybelline Garnier

-Supervised the day-to-day management of commercial units in conjunction with buyers