Alycia Trinidad

Lead end-to-end TikTok Shop strategy and execution across multiple consumer brand portfolios, overseeing creator recruitment, affiliate growth, campaign execution, paid social commerce activations, forecasting, reporting, and GMV performance optimization. Manage full-funnel TikTok Shop initiatives across creator partnerships, campaign scaling, operational workflows, and performance analysis to support long-term revenue growth and platform expansion. Collaborate cross-functionally with internal teams and brand stakeholders to develop scalable creator commerce strategies, optimize shop performance, and execute high-impact TikTok Shop growth initiatives.

Led end-to-end TikTok Shop and social commerce partnership strategy across affiliate, creator, and influencer programs. Managed creator recruitment, onboarding, campaign execution, affiliate growth initiatives, and partner relationships to drive GMV performance and scalable brand growth. Collaborated cross-functionally to execute end-to-end social commerce activations, optimize creator performance, and support integrated influencer marketing campaigns.

Managed TikTok Shop and social commerce campaigns for consumer brands, overseeing creator recruitment initiatives, paid campaign execution, affiliate activations, and overall shop performance. Developed creator commerce strategies focused on driving GMV growth, scaling affiliate partnerships, and optimizing campaign performance across TikTok Shop. Managed recruitment workflows, creator sourcing, campaign operations, reporting, and cross-functional collaboration to support influencer and social commerce growth initiatives.

Scaled high-volume influencer programs across the U.S. and U.K., activating 500+ creators per campaign to drive awareness, engagement, and conversion. Recruited and onboarded 1,000+ new influencers per month, rapidly expanding Wish’s creator network and accelerating growth across emerging social platforms, with a strong emphasis on TikTok-first content. Developed TikTok-native content themes, creative briefs, and campaign frameworks that balanced brand consistency with creator authenticity across multiple verticals. Negotiated influencer rates, deliverables, and contract terms to maximize budget efficiency while securing scalable, long-term creator partnerships. Implemented performance-based affiliate and commission incentives, increasing revenue by 75% and improving affiliate activation rates by 50%. Managed influencer operations using Aspire, CreatorIQ, and Rakuten, maintaining accurate CRM data, performance tracking, and relationship management at scale. Led A/B testing initiatives on creator content formats, hooks, and messaging to optimize engagement, CTR, and conversion performance. Partnered with PR, paid media, and email marketing teams to repurpose influencer content into multi-channel campaigns, creating a cohesive full-funnel strategy. Oversaw influencer budgets exceeding $250K+, optimizing spend allocation based on performance, scalability, and ROI.

Built and executed Gen Z–focused influencer strategies that increased brand reach and engagement by 90% in under 12 months, positioning the brand as a trend leader in youth fashion. Led monthly high-volume campaigns activating 300–500 creators per month, managing content calendars, approvals, posting schedules, and campaign timelines. Recruited and developed both emerging and established teen creators, keeping Trixxi aligned with fast-moving youth trends and platform culture. Owned the full influencer lifecycle, from outreach and onboarding to performance tracking, relationship management, and long-term retention. Built and optimized a structured Aspire CRM, improving creator reactivation rates and streamlining campaign communications and workflows. Delivered detailed performance reports with clear insights and optimization recommendations to continually improve campaign efficiency and results. Identified top-performing creators and converted them into long-term brand ambassadors, driving consistent organic content and sustained brand advocacy.

Launched and optimized direct response influencer & affiliate marketing campaigns that consistently achieved aggressive conversion targets. Conducted extensive influencer research to ensure brand alignment and message authenticity. Created custom reporting frameworks using Google Analytics to measure campaign success and inform optimizations. Collaborated with creative teams to develop high-converting influencer content tailored for niche audiences. Identified expansion opportunities into emerging markets through influencer-led testing initiatives. Led affiliate marketing efforts, onboarding high-value affiliates that contributed to 60% of new website traffic. Built brand playbooks and sample request protocols for creator onboarding and engagement consistency.