aly abad

* Analyze historical and current data to implement search engine optimization techniques to improve search engine rankings and conversion rates by 50% * Research and develop online campaigns for lead generation and customer acquisition * Manage pay-per-click advertising campaigns * Collect data to create monthly forecasts to improve quarterly sales * Interpret and identify trends to improve the search engine market * Conduct weekly reports and compare how optimization techniques affect user experience * Collaborate with teams and analyze historical trends to increase monthly sales and leads * Design and implement A/B testing to improve user experience and increase lead generation

* Provided administrative support to multiple teams of doctors to ensure that daily operations runs smoothly * Assisted patients with researching referral and billing options through various insurance plans * Gather confidential medical documents in accordance to the Health Insurance Portability and Accountability Act (HIPPA) to distribute to the doctors in a timely manner * Proactively problem solved to help patients with their healthcare concerns * Manage front desk and appointment calendars to help patients have a positive experience and deliver exceptional customer service * Train new Administrative Assistants in emails, authorizations and daily operations

* Conducted inspections on all incoming specimens * Sorted and processed specimens to prepare for testing * Processed orders and entered patient information into database * Handled blood specimens following OSHA practices

* Worked closely with director and managers to ensure daily operations and tasks are fulfilled * Managed a student staff of 200+ people to efficiently set-up professional events and school wide conferences being held throughout the building * Assisted with student hiring, scheduling, and training * Set-up and test audio-visual equipment used for professional and student events

* Optimize paid marketing campaigns across DSPs, Google AdWords, Bing Ads & Yahoo Gemini * Analyze campaign performance and measure against client KPIs * Execute campaign builds, reporting, create dashboards, provide campaign summaries, contribute to campaign insights * Understand the client's goals to come up with a strategy on how to meet and succeed them