alwin van der pluym

* GARDENA is market leader in garden tools. The company is founded in Germany and is part of the listen Husqvarna Group from Sweden. My responsibilities are: * Executing and co-creating a multi-channel marketing, communication and pr strategy for six brands of the Husqvarna Group in the Netherlands and Belgium. * Member of the Works Council * Budget holder. * Project management for events. * Project management creating concepts for brochures, point of sale material and other instore communication. * Management of agencies and suppliers. * Purchasing marketing and communication resources. * Spokesperson towards journalists, media and other stake holders. * Editorial involved in TV programs (product placement). * Author subject-specific articles.

* Merkinc is a marketing, communication and pr agency that specializes in companies up to 10 employees. My responsibilities are: * Consulting in marketing, communication and pr strategy and tactics. * Creating marketing, communication and pr strategies and tactics. * SEO, SEA and Analytics. * Web design, web development and web management. * Social Media training. * Design, development and management of social media channels. * Development of affiliate channels. * Content creation.

* Computication is a IT Managed Service Provider (B2B). With an innovative technic they managed to claim a strong market share in the Dutch IT marked. My responsibilities where: * Developing a marketing and communication strategy. * Web design, web development and web management. * Managing SEA campaigns. * Pear group analyses. * Channel analyses. * Creating propositions for several branches. * Creating a must win battle plan on SEA, SEO, call to action, content and social media.

* Moovs a professional training company specialized in group training (B2B) and individual training (B2C) with a strong focus on retail. My responsibilities where: * Executing and co-creating a multi-channel marketing, communication and PR strategy for three brands. * Management of agencies and suppliers. * Launching a new brand. * Restyling 2 other brands. * Project management trade shows. * Creating propositions. * Introducing new types of training. * Copy writing. * Project management for creating concepts, brochures and other communication materials. * Development of training materials. * Web design, web development, web management, SEO and Analytics. * Development and managing affiliate campaigns. * Managing SEA campaigns. * Development of a content strategy. * Development of a social media strategy.

* The Rotterdam Basketball Academy was for many years the best youth basketball program in the Netherlands. My responsibilities where: * Management of the basketball academy. * Management of the city wide clinic program. * Managing a team of 4 professional coaches and 4 voluntary team managers. * Managing a international team of 5 professional clinicians. * Providing training, coaching, study and social support to athletes. * Maintaining daily contact with schools and educators of our athletes.

* Midget sports & events was a sport management agency. My responsibilities where: * Managing the marketing and sales of the company. * Consulting with sports organizations on various topics. * Training and coaching athletes * Project management sports events. * Sales and development sports products. * Producer at several television shows.

* AffiliPRINT was a German scale up company in offline affiliate marketing (B2B). In 2013 they expanded to the Netherlands. My responsibilities where: * Establishing the organizational structure of the company. * Adapting the propositions to the Dutch market. * Adapting the companies systems to Dutch situation. * Creating the affiliate network. * Account management for new business. * Introduction and roll out of the offline affiliate concept in total. * Management of agencies and suppliers.