Alvin Lee

Grit Society has grown - with a team of key individuals, we work together in organizing exclusive events for businesses, where we host curated games and leagues for teams, clients, and partners to connect in a fun yet professional setting. Beyond social play, we design structured sessions for business networking among top-tier founders, executives, and high-performing talents, turning the court into a space for meaningful conversations and collaborations. DM if you're interested and I’ll be adding you into our exclusive groups for upcoming games, invite-only events, and cross-company mixers!

As founders of Grit Society Pickleball Club right here in Petaling Jaya, we've poured our love for the game into building a community where real grit comes alive—on the court and beyond. What kicked off as a way to rally friends for weekend smashes has turned into organized sessions at top local spots, running from early 9am drills all the way to those epic 10pm rallies that keep everyone buzzing long after. We've set up everything from beginner clinics to full-on tournaments, always splitting court fees fairly (think RM70 per hour, keeping it affordable while covering costs and fueling the next round). Grit Society stands for more than just pickleball—it's about digging deep through those grueling rallies, stacking up stamina, and linking up with players who live for that "one more game" fire. We've drawn from hands-on experiments with custom paddles and gear mods to pass along real tips during sessions, whether that's sorting edge tape upgrades or picking a paddle that holds up in PJ's sticky heat. The crew's diverse: working pros carving out lunch-hour hits, families dipping their toes in, and hardcore players gunning for the next breakthrough. We've already packed courts for big days—like that one with 14 folks across multiple venues, breaking down per-player costs to the last sen so the math works for everyone. Nothing flashy, just solid: premium bookings at places like Hyprground, smooth Touch 'n Go payments, and a vibe that flips strangers into your go-to doubles team. Moving forward, we're ramping up with more action—anniversary battles, pro clinics, you name it—to ride the wave of Malaysia's pickleball boom. If you're around PJ or close by and want to build grit with the group, drop a message to snag a session spot, jump into the next tourney, or geek out on gear. Let's rally!

As Head of Customer Support at JustLogin, I lead the support function across all markets, focusing on building a team and system that truly understands customers — not just answering queries, but solving the right problems with clarity and empathy. JustLogin is a regional SaaS provider of cloud-based HR, payroll, and attendance solutions, trusted by thousands of businesses. Key contributions include: Support Strategy & Direction: Rebuilt the role of support as a strategic function — aligning it closely with product, ops, and commercial teams. Focused on embedding customer voice into the decision-making process and ensuring support plays a direct role in business outcomes. Team Leadership: Restructured and coached the support team into a more accountable, agile unit. Emphasized contextual understanding over scripted replies, leading to improved resolution quality and customer satisfaction. Operational Improvements: Identified gaps in existing workflows and introduced new systems to improve efficiency, response time, and consistency across channels. Focused heavily on first-contact resolution and root-cause elimination. Customer Advocacy: Positioned the support team as frontline observers and internal advocates for customers. Feedback loops with product and engineering have since become more structured and data-backed, resulting in more targeted feature fixes and fewer repeat issues. Data-Driven Improvements: Introduced better use of support analytics to surface performance trends and pre-empt escalation risk. Used metrics not just to report, but to drive better experience design and internal alignment. At the core of this role is a simple belief — when we solve the right customer problems well, everything else follows: retention, trust, growth.

The role of a CM for both MY and SG encompasses leading strategic initiatives and driving business growth in these key markets. LittleLives, a preschool-focused edtech company, provides comprehensive digital solutions for preschools, enhancing operational efficiencies and communication through advanced technology. Key contributions include: - Market Expansion: Spearheaded the expansion of LittleLives' presence in Malaysia and Singapore, significantly increasing market share and forging strategic partnerships with educational institutions. This expansion has been crucial in establishing a robust local presence and delivering tailored solutions to meet the specific needs of schools in these regions. - Commercial Leadership: Leading the sales, marketing, and customer success teams to drive revenue growth and ensure exceptional service delivery. Developed and implemented effective sales strategies, marketing campaigns, and customer engagement initiatives that have contributed to substantial business growth. - Operational Oversight: Overseeing general operations to ensure smooth and efficient functioning of all business activities. This includes managing resources, optimizing processes, and ensuring alignment with the company’s strategic objectives. - Partnership Development: Cultivating and maintaining strong partnerships with key stakeholders, including educational institutions, technology providers, and industry associations. These partnerships have been instrumental in driving growth and enhancing the value proposition offered to clients.

AYP Group is a leading provider of comprehensive HR solutions, specializing in Employer of Record (EOR), Professional Employer Organization (PEO), and payroll services across the Asia-Pacific region. Their platform, AYP Global Pay, leverages advanced data analytics and AI to streamline HR processes, ensuring compliance and efficiency for global businesses​. Key Responsibilities: Strategic Market Expansion: - Spearheaded business development initiatives across the APAC region, identifying new market opportunities and driving expansion efforts. Established and nurtured strategic partnerships with key stakeholders to enhance market presence and foster long-term growth. Sales Leadership: - Led the sales team to achieve significant revenue growth, surpassing sales targets and increasing market share. - Developed and implemented effective sales strategies to penetrate new markets and expand the client base. Impact and Contributions: - Successfully expanded AYP Group's footprint in the APAC region, driving significant business growth and establishing the company as a market leader in HR solutions. - Enhanced client satisfaction through the delivery of customized HR solutions, resulting in increased client retention and referrals. - Streamlined operational processes, improving service delivery and operational efficiency across multiple markets.

Instahome was launched in September 2020 to revolutionize the home rental experience in Malaysia. As a founding team member and Head of Sales, the role was instrumental in driving the company’s growth and market presence. Key Contributions: Sales Leadership: - Led the sales team to achieve significant market penetration and revenue growth. - Developed and executed sales strategies that targeted key market segments and leveraged technology to streamline the rental process. Market Expansion: - Spearheaded efforts to expand Instahome’s footprint in the Malaysian rental market. - Established partnerships with over 100 real estate agents across Klang Valley at launch, ensuring a wide array of verified property listings. Operational Efficiency: - Oversaw the implementation of innovative features such as 3D virtual tours, HD photos, and online rental transactions, enhancing the user experience and eliminating common rental frustrations. - Ensured all property listings were unique and verified, reducing redundancy and improving the efficiency of the rental search process. Customer Success: - Managed customer success initiatives to maintain high satisfaction levels among renters, agents, and landlords. - Implemented a rewards program for timely rent payments, fostering a positive rental experience and encouraging user loyalty.