Alvin Lam

Led B2B strategy for Hong Kong, reporting to the CEO (2025) and Enterprise Director (2023–2024), with full P&L accountability. Oversaw cross-functional teams across Sales, Account Management, Marketing, Operations, and Customer Support to deliver commercial growth, profitability, and service excellence. Key Achievements: - Elevated Hong Kong to top-performing market globally among foodpanda’s international peers. - Selected for foodpanda’s High-Potential Leadership Program (2024); recognized by global leadership as an outstanding performer. - Regularly invited by regional leaders to share Hong Kong playbooks across APAC markets.

Country P&L Head for pandamerchant, a B2B merchandising platform enabling restaurants to order supplies directly from suppliers. Reported to Regional Head (Singapore) and collaborated with Global HQ (Germany) on product development, market strategy, and execution. Led the Hong Kong team across Sales, Account Management, and Operations, setting business direction and driving market expansion. Key Achievements: - Ranked #2 globally (out of 7 markets) in key growth metrics, positioning Hong Kong as one of foodpanda’s top-performing B2B markets. - Scaled business rapidly from launch: 12x growth in Active Restaurants, 13x growth in Monthly Orders, and 19x growth in Monthly GMV within 18 months. - Built and led a high-performing team recognized internally for strong engagement and execution.

Odoo is a cloud based ERP software, including CRM, Sales, Invoicing, Inventory, MRP, eCommerce, HR, Accounting system. Scope: 1. Responsible for directly selling to C-levels/ decision makers to help the company to go digitalised, required relation building, workflows analysis, presentation, demonstration on the system and budget planning. 2. Responsible for managing accounts from APAC region, main focus in Hong Kong, Singapore and Australia. Achievements: 2020 Q2: Achieved 100% of the Quarterly Target 2020 Q3: Achieved 104% of the Quarterly Target 2020 Q4: Achieved 121% of the Quarterly Target 2021 Q1: Achieved 134% of the Quarterly Target 2021 Q2: Achieved 194% of the Quarterly Target 2021 Q3: Achieved 194% of the Quarterly Target

Accountable for the grocery business in Hong Kong market. 1. Direct report to Head of Grocery. Accountable for all sales, marketing, operation related to the Hong Kong grocery business. 2. Manage the accounts of big box stores - A.S. Watson Group, China Resources Vanguard, TESCO, YATA, Feather and Bone.

The leader of TickStage to bring insights, innovation ideas, strategies and growth. 1. Rise Conference 2018 - Hong Kong Final 2. HKSTP - Incubation Program 3. Owned a Brand called HelpOut - Pet Delivery Service Platform