Alvin Bong Hui Min

• Lead market execution and day-to-day business operations across Malaysia and Singapore, ensuring local priorities are aligned with overall business direction (600+ outlets). • Oversee cross-functional coordination across operations, sales, marketing, and customer experience to support consistent execution across both markets. • Support expansion planning, operational readiness, and execution follow-through for new and existing locations. • Drive KPI visibility, reporting discipline, and market-level performance review to strengthen accountability and support business decision-making. • Work closely with headquarters and local stakeholders to localise strategy, streamline workflows, and ensure strong on-ground implementation. • Build operational foundations through team coordination, process alignment, and market-level execution leadership.

• Performed at numerous events, including Petronas Annual Dinners, Petronas Petronita Nights, Interact Club Annual Dinners, Hakka Association Dinners, Rotary Club Installation Dinners, Wedding Dinners etc. • Specialized in Breakdance, Hip-Hop, Locking, Popping, K-pop, Cheerleading Genre. • Developed strong performance skills, including Choreography, Improvisation, and Character Development • Managed all aspects of freelance work, from client acquisition to performance execution. Awards & Nomination: • Awarded “Shuffle King” at Petronas Family Day at age 12 • Nominated as best “Michael Jackson” impersonator at age 15 • Representative for School of Business in University as Dance Performer

• Lead customer experience, CRM, telesales, and solar operations across nationwide showrooms, owning end-to-end customer lifecycle and revenue creation. • Designed and implemented CRM automation and chat management systems, reducing response time by 40% and improving lead conversion from 5% to 20%. • Established KPI, dashboards, and performance reporting frameworks for leadership decision-making. • Directed telesales operations with structured follow-up workflows and performance optimisation. • Oversee solar business operations from consultation to installation and after-sales coordination.

• Led national CRM, telemarketing, and solar operations across 120+ outlets nationwide. • Supported annual EP portfolios exceeding RM88 million. • Improved campaign conversion by 15%+ through analytics-driven optimisation. • Reduced customer complaints by 25–30% through service improvement initiatives. Key Achievements: • Top 1 Staff back to back consistently receiving the highest volume of positive customer feedback during my service – 2021 & 2022 • Elite Executive (Top 1–2) – 2023 & 2024 • Best Staff of the Year – 2022 & 2023 • CXP Award Winner – Best Company for Customer Experience 2022 • 1st Runner-Up – Senheng Talent Show 2023 • Best Morning Sharing Presenter – 2024

• Conducted detailed market research and feasibility studies to identify business opportunities for industrial valves, fittings, turbo machinery, and drive systems. • Actively sourced and established relationships with new B2B clients through cold calling, networking, and proposal pitching. • Prepared detailed project quotations, presentations, and marketing proposals for industrial clients. • Collaborated with technical teams to align sales requirements with product specifications. • Supported business expansion by maintaining accurate client pipelines and reporting project performance. Key Contribution: Built foundational B2B communication and sales proposal experience that later shaped CRM pipeline strategies in retail operations.

• Performed comprehensive external audits for oil palm estates, verifying financial and operational compliance. • Reviewed payroll records, harvesting intervals, manuring practices, and infrastructure efficiency. • Conducted on-site inspections for harvesting blocks and loose fruit collection to ensure SOP adherence. • Prepared detailed audit reports and submitted process improvement recommendations to management. • Developed analytical and reporting skills that enhanced accuracy and transparency in audit documentation. Key Outcome: Strengthened discipline in compliance review and structured reporting skills later applied in CRM data governance and KPI tracking.

• Managed guest registrations, check-ins, payments, and customer inquiries using the Hotel Management System (HMS). • Assisted in administrative documentation, data entry, and record archiving. • Supported event coordination including weddings, banquets, and seminars. • Served as Master of Ceremony (MC) and PA operator during functions. • Designed promotional brochures and marketing materials for upcoming hotel campaigns. Highlight: Gained strong interpersonal, multitasking, and presentation skills through direct guest interaction and event hosting.

• Assisted executives in updating audit documentation, compiling reports, and digitizing archived records (2012–2015) under the Document Management System (DMS). • Organized high-level workshops including Gemba Walk, Project CACTUS, and Training for Trainers 2.0, promoting PETRONAS Cultural Beliefs. • Created infographic logos and designed materials for Innovation Week campaigns. • Authored three internal My3+ articles published by MLNG. • Managed logistics, documentation, and event support for MLNG corporate programs. Key Achievement: Successfully supported MLNG’s transition from manual to digital audit management, laying early foundations in workflow optimization and digital processes.

• Performed at numerous events including PETRONAS Annual Dinners, Rotary Club events, weddings, and community festivals. • Taught modern hip-hop, breakdance, and K-pop choreography to students of all ages. • Organized and choreographed complete performance sets for local productions. • Recognized for creativity and stage presence. 🏆 Awards: • Modern Dance Champion for Mooncake Festival Bintulu • Modern Dance Champion for High School Competition • 1st Runner Up for World of Street Dance in Johor (Solo-ist) • “Best Michael Jackson Impersonator” (Bintulu).

• Served customers in a fast-paced environment, taking orders, processing payments, and preparing beverages. • Maintained a high level of accuracy in cash handling and transactions, minimizing discrepancies. • Provided excellent customer service, addressing inquiries, resolving issues, and ensuring a positive customer experience. • Adhered to food safety and hygiene standards in preparing and serving beverages. • Maintained a clean and organized workstation.