Álvaro Grande

Chief Executive Officer @ Inconcert

About

I have spent over two decades leading high‑growth businesses, multi‑country P&Ls, and large‑scale customer operations across some of Europe’s most competitive markets. From building new ventures from scratch to transforming mature organizations, my career has been shaped by growth, operational discipline, and a deep focus on customer experience.At Verisure, I launched the company’s operations in Germany from the ground up and, over six years, built it into the country’s leading provider of professionally monitored alarm systems — setting it up to become one of the group’s future long‑term growth engines. Before that, as Managing Director in the Netherlands, I tripled sales and established a solid and scalable local structure. Earlier, I led strategic marketing, convergent marketing, and loyalty at Orange Spain, and oversaw corporate strategy and private equity at Banco Gallego. I began my career at Boston Consulting Group and founded my first company at 24.As AI finally reached a meaningful point of maturity in CX, one conviction became clear: the companies that will lead the next decade will be those that embed AI at the center of every customer interaction — not to replace people, but to compound their impact. That conviction is what brought me to Inconcert.Inconcert is the company pioneering the evolution of customer experience through agentic AI, and the first to bring a fully operational agentic AI platform into production across Europe and Latin America. Our technology enables enterprises to deploy autonomous virtual agents that collaborate seamlessly with human teams inside a unified omnichannel ecosystem. With operations in 29 countries and more than twenty years of CX expertise, Inconcert is now entering a new stage of accelerated international growth, technological leadership, and operational excellence.As CEO, my focus is to scale our agentic AI platform, deliver tangible business value to our enterprise clients, strengthen our global footprint, and build the leadership team that will drive this next chapter.MBA from Harvard Business School (Rafael del Pino Foundation Scholar). Civil Engineering from ETSI Caminos (Spain) and École des Ponts ParisTech (France). I work in Spanish, English, French, and German.Always open to connecting with CX leaders, innovators, and anyone shaping the future of AI‑powered customer experience.

Country

Spain

City

Madrid

Industry

Higher Education

Skill

Business Strategy, Strategic Planning, Business Development, P&L Management, Growth Strategies, Sales Growth, Strategic Marketing, Marketing Strategy, Entrepreneurship, Customer Service, Digital Transformation, Private Equity, Financial Planning, Management Consulting, Planning, Analysis, Business Planning, Financial Modeling, Management, Marketing

Experience

Chief Executive Officer

Inconcert

2026-3 - Present · 7 mos

Madrid

Leading Inconcert, the technology company pioneering agentic AI for Customer Experience, with operations across 29 countries in Europe and Latin America. Inconcert has been the first company to bring a fully agentic AI platform into production in the region, enabling enterprises to deploy autonomous virtual agents that interact with customers securely and operate within a hybrid model where AI agents and human teams collaborate seamlessly across all channels. As CEO, I am responsible for accelerating the company’s next stage of international growth and strengthening its position as a reference in AI‑powered CX. This includes advancing our agentic AI roadmap, elevating operational excellence, expanding our regional footprint, and ensuring that our innovation translates into tangible business impact for our clients.

Business Development and Growth Director

Securitas Direct, part of Verisure

2025-10 - 2026-3 · 6 mos

Madrid

Led Verisure’s business development and growth agenda, redefining the lead‑generation operating model through personalization engines and omnichannel contactability tools, driving a double‑digit improvement in click‑to‑sale performance across deployed markets.

Managing Director Verisure Deutschland

Securitas Direct, part of Verisure

2018-9 - 2025-10 · 7 yrs 2 mos

Düsseldorf, North Rhine-Westphalia, Germany

Launched Verisure’s German operations from scratch and built the business into the country’s leading provider of professionally monitored alarm systems. Grew the customer base to more than 30,000 clients and achieved one of the highest loyalty levels in the Group (NPS > 60). Positioned Germany to become one of Verisure’s future long‑term growth engines, and appointed and developed a strong internal successor to ensure continuity.

Managing Director Verisure Netherlands

Securitas Direct, part of Verisure

2017-10 - 2018-8 · 11 mos

Amsterdam

Turned around a 15‑year‑old underperforming operation. Transformed the Netherlands into a standalone P&L with over 100% sales growth in one year and fully localized operations, previously managed from Belgium.

Director of Business Expansion and M&A

Securitas Direct, part of Verisure

2015-9 - 2017-9 · 2 yrs 1 mo

Supported the growth of Verisure’s fastest‑scaling markets (Italy and the UK). Co‑developed a replicable Go‑to‑Market model deployed across France, Denmark, and Finland (+30% sales). As Interim CTO (2016–2017), reported directly to the Group CEO: shaped the next‑generation product roadmap and initiated development before the transition to the new CTO.

Head of Client Marketing and Loyalty

Orange España

2015-2 - 2015-8 · 7 mos

Greater Madrid Metropolitan Area

Managed a 15M‑customer base. Reduced postpaid churn from 15% to 12% in six months by transforming customer lifecycle practices, introducing risk‑based renewal offers, and launching new loyalty programs.

Head of Convergent Marketing

Orange España

2013-4 - 2015-1 · 1 yr 10 mos

Greater Madrid Metropolitan Area

Led the launch of Orange’s first convergent tariff, acquiring 1M customers in nine months. Orchestrated the integration of mobile and fixed operations, unifying invoicing, customer care access, and loyalty practices across channels.

Head of Strategic Marketing and Planning

Orange España

2010-10 - 2013-3 · 2 yrs 6 mos

Greater Madrid Metropolitan Area

Leads both the Strategic Marketing and Strategic Planning teams at Orange Spain, aligning mid‑term product launches and market priorities with group‑level objectives.