Eduardo Alvarez Franyutti

Oral Care General Manager for Latin America, responsible for the overall strategy, business results, and execution. Reporting line includes multi-functionals (Marketing, Brand, Sales, Finance, Analytics), and multi geography business teams (all Latam countries). • Led strategic pivots that will enable the business to grow for the next decade. • Led cultural transformation and organizational restructure to support the strategy. • Worked closely with global leaders to align regional priorities with company goals. • Built and developed strong leadership teams, creating a culture of accountability and agility. Regional P&L Leadership | Strategy & Business Growth | Organizational Transformation

Leader of P&G's largest business in Latin America (Fabric & Home Care Mexico), responsible for setting the strategy, creating the innovation plan, and delivering the P&L. • Turned around a large, consolidated business for the first time in decades, shifting from top/bottom line decline, into profitable share growth - and positioned it for long term success. • Diagnosed business issues through a granular hands on approach, and addressed this through principle based interventions across pricing, portfolio, cost structure, customer support, and investment choices. • Unified Marketing, Sales, R&D and Supply chain teams under a shared vision, fostering collaboration and agility in a moment when stakes are high. P&L Owner | Business Turnaround | Product Innovation

Commercial Leader for several categories (Home Care, Oral Care, Gillette), responsible for strategy, marketing, sales growth and execution. • Accelerated results in a mature category from low digits, into a decade of double digit yearly growth, gaining market leadership against multinational competitors - through a clear category vision executed with consistency. • Led new product launches that led to disruptive growth in categories where we are challengers - through high customer (retailers) engagement and focused marketing plan choices. Commercial Strategy | Customer Relationships | Regional Influence

Commercial Leader for several categories (Home Care, Female Care, Divestitures), responsible for strategy, marketing, sales growth and execution.

Disruptive Strategy (2023) – Professor Clayton Christensen Leading at the Speed of AI (2023) – Professor Karim R. Lakhani