Althaf Naushad

Drawing upon over 4 years of expertise in Brand and Trade Marketing, along with a total of 5 years of experience in Marketing roles, I specialize in conducting comprehensive market research, NPD, identifying growth opportunities, and developing impactful promotional campaigns for esteemed organizations. Currently serving as a Senior Executive at Cool&Cool in Brand Management, my responsibilities include developing annual budgets, crafting marketing strategies, and orchestrating successful new product launches for UAE & KSA. I excel in analyzing market trends and competitor activities, driving revenue growth through effective marketing strategies, and optimizing customer engagement to enhance satisfaction. One of my notable achievements includes guiding the sales team to surpass the annual revenue goal of AED. 14 million through effective leadership and strategic planning. I am proficient in managing sales teams, providing strategic insights, ATL & BTL marketing, event executions, E.comm management and marketing strategies. Furthermore, I possess skills in BTL activation, social media planning, and promotion analysis, all aimed at maximizing ROI and making a significant impact on the market. My goal is to continue leveraging my marketing expertise to contribute to the success and growth of organizations I work with.