Abdullah Alsubait

• Lead marketing end-to-end (strategy, planning, execution, optimization, reporting). • Manage brand social channels (LinkedIn, Instagram, TikTok, X, Snapchat): content calendar, publishing, community, insights. • Plan and run campaigns: audience segmentation, messaging, content briefs, KPI tracking. • Deliver on-ground coverage for internal & external events; repurpose into short-form content. • Support internal communications: announcements, employee engagement content, and culture initiatives. • Build relationships with influencers/partners and coordinate collaborations.

• Executed marketing plans aligned with seasonal launches and campaign calendars. • Led influencer marketing end-to-end (sourcing, briefs, deliverables, follow-up, publishing). • Delivered 250+ social posts/short-form videos averaging ~150K views/video. • Supported performance tracking and budget reporting; optimized content based on insights.

• Managed consumer complaint cases and ensured regulatory compliance. • Coordinated directly with the Communications, Space & Technology Commission (CST) to resolve escalations. • Prepared updates, documentation, and action plans to close complex cases efficiently.

Supported financial settlement operations and revenue tracking. Assisted account managers in billing accuracy and reporting.

•Supported press releases, internal communications, and event coordination. • Contributed to the 2025 internal communication plan and campaign coordination. • Supported CSR initiatives and basic performance analysis/reporting.

King Saud University – Bachelor in Mass Communication (Public Relations) Studied core principles of media writing, public relations, and intercultural communication. Gained skills in content creation, editing, and strategic message development across various media platforms. Developed strong understanding of soft power, media influence, and effective communication with diverse audiences. Trained in crafting official statements and managing PR content timing for maximum public impact.