Abdullah Alsaedi

• Lead the marketing research function at NHC, establishing an annual roadmap for brand health tracking, consumer insights, and post-campaign evaluations across key initiatives. • Directed a cross-functional team to deliver the first product-market fit study in NHC’s history, setting a new benchmark for data-driven product development and decision-making. • Lead end-to-end marketing strategy for Alfursan Suburb, the largest residential suburb in Saudi Arabia, overseeing brand governance, research, and integrated marketing execution. • Collaborate with 18 sub-developers to support their marketing and sales objectives while ensuring full alignment with Alfursan’s master brand identity and tone of voice. • Oversaw the launch of Ebayya, a premium district developed by NHC, including the creation of the master identity and multiple sub-brand identities across residential projects. • Manage a comprehensive annual marketing calendar focused on driving awareness, consideration, and long-term brand equity for Alfursan among priority target segments.

➥ Spearheaded the development of a brand communication platform, providing a unified direction for all future campaigns. ➥ Executed a media optimization initiative, which successfully allocated the budget towards more profitable digital channels with a positive ROI. ➥ Successfully led a project to launch self-activation SIM, expanding the availability of the product in supermarkets and retail outlets. ➥ Currently leading a regional brand awareness expansion project targeting specific regions with customized local activities, and building co-op marketing programs with third parties.

➥ Earned the title of Employee of the Year in 2021 within the Marketing Department. ➥ Successfully managed two divisions, Beauty and Mom & Baby, with over 25 brands. ➥ Launched Gamar, a new brand within the diapers segment, leveraging all Nahdi marketing channels to achieve a 10% share within the first six months. ➥ Increased beauty division sales by 14% within the first year, while leading the project to enhance Omni-channel content and creating new automated personalized content based on guest behavior.

➥ Managed the snacks business in KSA, Bahrain, and Kuwait, with over 60M SR in sales revenue. ➥ Successfully led the Ice cream summer campaign, resulting in the highest market share in three years. ➥ Managed to turn the declining trend of the snacks business into growth in 2018. ➥ Developed a new snacks variant that outperformed expectations in the first year, which led to an increase of 300% in snacks allocated budget

➥ Contributed to the design and execution of the Rabea Express campaign. ➥ Developed a daily sales template that was easy to read and update. ➥ Developed all the copy for the Rabea herbal range launch. ➥ Collaborated with the social media agency to produce new materials for Rabea Tea's social media accounts.

➥Assisted in the development of marketing support materials to create and enhance the marketability of all products to the trade customers. Key activities: * Promotion tracking. * Visibility tracking. * Promotion liquidation plan. * Flyers summary. * Store visits.

The program is split into 9 Parts as following : PART 1:Marketing Fundamentals PART 2: Content Strategy PART 3: Social Media Marketing PART 4: Social Media Advertising PART 5: Search Engine Optimization (SEO) PART 6: Search Engine Marketing (SEM) PART 7: Display Advertising PART 8:Email Marketing PART 9: Measure & Optimize with Google Analytics