Mohamed AlQassab

• Part of the founding team, leading the successful role out in Bahrain/Jordan. • Lead digital experience strategy across digital channels, accountable for journey design, analytics, experimentation, customer satisfaction, and growth. • Build AI‑powered personalization and risk insights with Product, Risk & Infosec, integrate signals into campaigns and in‑app journeys. • Governing release readiness and cross‑functional delivery. • Roll out measurement stack (tracking, funnels, replays, heatmaps, error capture) and systems integration to accelerate learning cycles. • Partner with Business/Proposition on product strategy (cards, assets, Islamic, premium), ensuring journeys and data are production‑ready. • Member of multiple Steering committees from Management, Customer Experience to AI & Automation

• Owning and delivering Digital as a Channel Strategy • Driving operations, implementation and innovation across banking digital platforms, from internet banking services, smart mobile apps, interactive teller machines to ATM networks and self-service terminals and more. • Delivering digital sales and engagement across the Digital Channels • Build towards a personal and relevant experience for customers • Building a best in class Digital Banking Channel leadership team that will lead, encourage and drive results across their teams

• Devising and implementing media buying strategies across digital channels from rich media, display, video, social, SEM to performance and programmatic media, in addition to traditional channels including OOH, TV, radio and press, with a major focus on digital growth hacking. • Digital touch points ownership, developing synergized cross-channel experiences between e-portals, touch screens, ATMs, mobile apps, social media app services and others. • Managing cross-channel planning for all campaigns against business objectives maximizing ROI. • Setting KPIs and metrics to measure performance of all digital touch points. • Setting processes of engagement with internal stockholders, defining SLAs and capacity planning for resources.

Managed various functions of Marketing from research, communications to creative development and advertising for meem. Achievements: • Attained No.1 in share of voice online through new and more effective strategies. • Reduce target cost of acquisition by over 300% through better online advertising optimization. • Rebuilt customer on-boarding application through to KYC completion. • Optimized suppliers & budget management reducing expenditure of budget by 40%. • Introduced analytic tagging at all customer touch-points to improve performance and addressing gaps • Initiated web stratgies for targeted selling & conversion modelling, driving 400% increase in acquisitions. • Reduced conversion dropouts from 80% to >20% within 2 months.

-Owning Digital Marketing Projects technically to develop services and interactive experiences on digital touch points, including and not limited to portals, mobile sites, applications & services on social media platforms and mobile apps. -Managing Digital advertising channels/networks (Paid Digital Media), Managing digital budget, sponsorship and all related digital campaigns. -Setting KPIs and Metrics to measure performance of digital touch points. -Setting and implementing processes of engagement with projects stockholders, defining SLAs and capacity planning for resources. -Managing Vendors, Releasing RFP’s, analyzing technical/financial proposals, gathering and building business & system requirements documents.

• Managing the technical delivery of medium to complex projects within Business Development & Solutions team including vendor resources management and full project life cycle, from Concept creation to Operations handover. Sample of Projects successfully managed & delivered: - Cloud Managed services. - Commercial wholesales Roaming Business as usual & Strategic Projects. - Digital Marketing & Mobile Application development Business as usual & Strategic Projects. - Many more.

- Managed and lead several projects including and not limited to: • IPCC UCCE (CVP,ICM,UCM) major upgrade project. • Enterprise Portal major upgrade. • Billing System major upgrade. • Data Centre Migration, and DR design. • Workforce Management system implementation. • Expansion/redundancy of call/video recording systems. • Content/Document Management solution implementation. • Development/Design of E-learning/Intranet Solution. • Development of Custom Wall Board Applications. - Managing Customer Care & E-Business applications first & second line operations support teams Including and not limited to: • Cisco Contact Centre Infrastructure CVP, ICM, UCM • Cisco CVP VXML applications development. • Payment Channels (Orbix CORBA, SOA). • Web Portal Oracle • Tabs CRM Billing Application. • BMC Remedy Ticketing systems. • WFM & Voice Audio Recording Applications. • iVision, Wallboard Statistics Application. • 3G Video Call centre, Web Support Cosmocall. • Intranet platform. • Document Imaging system • E-learning portal • Contact centre reporting portal. - Managing Vendors, Releasing RFP’s, analysing technical/financial proposals. - Leading F.U.N. Training program for University Students for IT Department.

First line support for IP Contact Center Ecosystem, Including the management of: - Telesoft IVR (Application and Switches) - Cisco IPIVR - Cisco Call Manger & Cisco ICM. - Video Call Center project (Cosmo Call Systems). WiMAX Second Line Support: Troubleshooting WiMAX SIP VoIP Voice Config. Management and operations of n Cisco voice BTS core switches and RedMax EMS, VCM systems.

Areas of Studies: Communications Systems Distributed Computer Systems DSP Architectures Embedded Computer Systems Multimedia Compression Network Security Personal and Mobile Communications Pervasive Computing Advanced Internet Protocols Engineering QA Principles and Project Management Corporate Governance and Human Resource Management and others MSc Thesis/Project including working model: A Speaker Identification & verification platform (Modeled in Matlab and Implemented in C for an FPGA Core over LAN, controlled by an OO Java mobile client)