Alphae Chen
Head of Group Marketing and Communications (Hong Kong and Mainland China) @ DBS Bank
-
Hong Kong SAR
Public Relations & Communications
Mergers & Acquisitions, Investor Relations, Corporate Communications, Investment Banking, Start-ups, Strategic Communications, Accounting, Financial Analysis, Public Relations, IPO, Advertising, Financial Services, International Relations, Marketing Communications, Journalism, Media Relations, New Business Development
Experience
Head of Group Marketing and Communications (Hong Kong and Mainland China)
DBS Bank
Hong Kong SAR
Based in Hong Kong, Alphae oversees the overall marketing and communications for the Bank in Hong Kong and Mainland China, encompassing branding, PR & Media, business marketing and local DBS Foundation initiatives. With global communications experience in brand and marketing, capital market transactions, reputation management, corporate affairs, as well as ESG programs, Alphae specialises in providing communications advisory and insights for the Bank’s strategic priorities to ensure the safeguarding of the Bank’s reputation.
Head of Group Strategic Marketing and Communications (Mainland China)
DBS Bank
China
Managing Director and Head of China
CDR (Citigate Dewe Rogerson)
Shanghai City, China
Executive Director and Head of China
CDR (Citigate Dewe Rogerson)
Director and Head of Shanghai
CDR (Citigate Dewe Rogerson)
Shanghai
Assistant Vice President, Corporate Affairs
Citi China
Senior Consultant
Ogilvy
Education
Sun Yat-sen University
English Major, Law Minor
Alphae Chen's Contact Information
Phone
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