Jonathan Alonso

As Marketing Manager, I lead and oversee strategy and execution across three innovative brands—Crunchy Tech, Padzilla, and Unreal Bowling—driving growth through integrated digital, AI-powered, and creative marketing initiatives. Key Responsibilities & Impact Brand Oversight: Direct and manage marketing strategy for all three brands, ensuring consistent messaging and positioning across diverse industries. SEO Leadership: Plan, execute, and optimize all SEO strategies—including on-page, off-page, and content development—to increase visibility and organic growth. AI-Driven Growth: Automate and scale lead generation by integrating OpenAI, N8N, and Apollo.io for enriched cold outreach campaigns across all products. Email Marketing: Develop, implement, and refine email sequences, upsells, and nurture campaigns that maximize engagement and retention. Customer Journey: Design and optimize a full 12-month customer journey, mapping communications and touchpoints from awareness to upsell. PR & Communications: Direct public relations strategy, including press releases and brand storytelling, to elevate brand visibility and reputation. Paid Media & Advertising: Lead all digital and print media buying, and manage full-funnel paid advertising (Google Ads, Facebook Ads), with advanced tracking and CRM integration. Team Leadership: Manage a global remote team of marketing and design professionals, ensuring collaboration, creativity, and execution at scale. Reporting & Insights: Create and present monthly executive reports, aligning stakeholders and sales teams on campaign performance, ROI, and growth opportunities.

Partner

● Launched and grew YellowJackMedia, an SEO/PPC agency, into a reputable digital marketing provider known for its efficiency, reliability, and results. ● Developed tailored SEO and PPC strategies for diverse clients, including Asurion, CNCMachines.com, and Halter Automation. ● Managed a team of SEO and PPC experts, fostering an environment of continuous learning and professional growth. ● Successfully secured high-value contracts with major companies, boosting the agency's revenue and portfolio. ● Enhanced clients' online visibility and brand awareness through organic SEO strategies, leading to an increase in website traffic, customer engagement, and sales. ● Successfully improved clients' search engine rankings by implementing effective keyword strategies and optimizing website content. ● Led comprehensive audits of client websites and digital marketing strategies, identifying areas for improvement and planning appropriate actions. Oversaw budget allocation and campaign performance for all PPC activities, optimizing strategies to improve ROI. ● Streamlined reporting processes to provide clients with real-time data and actionable insights, strengthening client relationships and trust. ● Navigated the constantly changing landscape of SEO and PPC, staying abreast of industry trends and updates to offer the best service to clients. ● Managed cross-functional teams to ensure integrated digital marketing campaigns, leveraging SEO, PPC, content marketing, and social media. ● Implemented rigorous A/B testing strategies to optimize PPC ad performance, leading to improved CTR and reduced CPC for clients.

- Implemented Google tag manager and Google analytics to help with attribution, This helped us understand website visitor acquisitions mediums, Personas and customers journey in which increased lead flow by 75% YoY - Developed strategies that scaled search engine optimization traffic by 50%, Focused on link building, technical on-site optimization, and development of content. - Planned and executed strategic public relations campaigns that resulted in more than $500K of earned media. We used current events, and data to grab the attention of industry publications. - Deployed paid advertising including Google, Bing and Facebook shopping ads, Google and Bing text ads and dynamic display campaigns with various partners. - Picked, plan and executed on trade show opportunities to maximize lead flow and profitability. This also helped with branding and awareness of our products and services. - Monitored and deployed static and dynamic email campaigns that increased customer lifetime value and coordinated with the sales team to develop defined content for email segmentation.

- Brainstorm, Plan & Execute strategies for brand and also for local success in SEO & Paid Search -Responsible for all things digital, leading a team of 5 analysts and serving over 400 franchisee -B2C, B2B and Franchise Sales Marketing strategies -Monthly Executive reporting -Deployed Digital Marketing Advisory team for all franchisee's, Advise in local Paid search, Local SEO, and other Offline to online strategies - Responsible for Set up, Deployment and maintenance of Google tag manager, Google Analytics, and any other analytics that needed to be implemented on the site. - Conducted link building strategies that impacted rankings and traffic - Audited Technical SEO and Paid search strategies that maintained a brand standard and allowed us to great a scalable digital marketing plan.

- Created yearly and quarterly offline and online strategy for the rental marketing team - Created analytics reports from Google Analytics and Adobe Analytics to find opportunities within the data for segmentation and keyword bidding - Set standards, protocols, Managed & Optimized all paid search campaigns for the brand - Managed 3 rental marketing analyst with one marketing supervisor - Helped deploy, build and optimize property landing pages for our paid search campaigns and customer segmentation campaigns - Created a new marketing strategy within the dept for inbound marketing and generated 800 - 1000 leads per month for the sales team, Created automation so the sales team had access to the leads via our internal CRM - Created training materials to bring rental marketing team into digital and converted 85% of all of the marketing campaigns into digital campaigns Worked with branding to deploy and set standards for the company's analytics with Google Analytics 360 - Created opportunities for Wifi Marketing and beacon technology ( offline conversion tracking ) - Presented reports and analysis to marketing partner IHG to enhance digital opportunities between the both brands - Engineered and deployed quarterly branding campaigns via digital targeting different customer segments per property using display ( banners ), Search, & Video - Managed 1.2 Million in ad spend and was in charge of all spend for the entire rental marketing team - Coordinated with sales team to develop drip campaigns with email marketing lead for our current inbound marketing leads, Used SalesForce reports and Salesforce Marketing cloud to accomplish these campaigns.

Set standards and protocols for new Web team, assisted in the reviewing of resume’s, making recommendations in the hiring process of front end developers, back end developers, & UX/UI Designers. Worked hand in hand with third party vendors to help in the transition of building a new ecommerce sites and developing it with our vendors API Created and Managed all paid digital marketing strategies, Google Adwords ( Search, Display, Video & Remarketing ), Bing Ads, Facebook Ads, Total budget of 250,000K per year Managed all media buying efforts to create direct partnerships with industry sites for display advertising ( online editorials, industry conferences, and forums. ) Installed and managed Google analytics, managed daily, weekly and monthly marketing team and executive team reporting, installed events, and goals to create conversion tracking to be imported to Google adwords Strategized and analyzed trends on GA/Omniture to identify opportunities, possible product upsells and other digital marketing sales ideas. Analyzed and researched competition using SearchMetrics in order to compare our keyword targeting and ad copy and to optimize according to their results. Worked hand in hand with dev team to increase conversion through UX/UI Managed and directed a team of SEO Copywriters, Social Media Marketers, Jr. SEO Analyst & Bloggers Installed Adwords, & Facebook remarketing to remarket traffic that did not convert or had not visit for more than 45 days. We also segmented remarketing by product to display ads that were highly relevant to that customer.

Organize customer wants and needs to establish new digital presence through design, site structure, social media marketing, local directory marketing and search engine optimization Established agile project management system to manage all digital marketing and web development projects Help in research of competitor backlink profile to acquire top level domains for our clients and create a natural backlink profile Coordinated with SEO Copywriter to conduct best SEO practices of meta tags titles and description Submission and management of customer websites and sitemaps to Google and Bing Webmaster Reviewed and optimized 404 pages or 500 server error pages that might have good quality link juice and would 301 redirect those link to the appropriate pages Installed conversion tracking and pixels to optimize conversions for local clients Installed remarketing code without segmentation to remarket to customers that did not convert or meet the goal Created and managed all Google Analytics reporting for all customers, analyzed results and compared to their goals and expectations of our marketing campaign Managed Adwords PPC campaigns for local customers, Set events, and conversion tracking Created a “Conversion Optimizer” Strategy for local customer accounts after successful conversion tracking on enhanced CPC Manage all projects including concept, design, development, infrastructure and marketing. Create weekly reports for client’s progress of project, created project timeline using milestones Manage design, development and copywriting teams, including scheduling project assignments, human capital, and creating manuals and educational resources.

• Established and Managed new DMBCC Site and All Web Properties, Built on Word press with custom plug ins • Created Contact List and Email List to manage all email marketing through Constant Contact • Established Sales and Marketing teams to create outside sales presence for DMBCC • With the Use of Internet Marketing and Web Development, I Created and Managed Event Websites and Product Websites for all of the chamber activities including Farmer Markets, and all Chamber Networking Events. • With a Success rate of 90%, I managed the “Word-of-Mouth” Campaign in which helped grow the Chamber almost 50% • Established Social Media Properties that allowed for the Chamber to Recruit younger entrepreneurs and business owners, Our Young Entrepreneur Members Grew by 80%, and our Following by 2,000 More then any other Chamber in the City