Alonso Somohano

Entertainment Division Project Member

About

I am a results-driven professional with a strong background in business analytics, cross-cultural communication, and strategic problem-solving. I was born and raised in San Diego, California. I bring a unique bicultural and bilingual perspective that allows me to bridge gaps and foster collaboration across diverse teams. I graduated cum laude from Saint Augustine High School in San Diego, where I excelled academically, earning multiple AP awards while balancing a 15-year competitive soccer career. This experience instilled in me discipline, teamwork, and a goal-oriented mindset that I continue to apply in my professional experiences. Professional Experience: My career journey includes valuable roles at Electrolit USA, Deloitte, Human Site, Cross Border Express, and as a tutor, where I honed my skills in client service, data analysis, and effective communication. Skills and Values: I thrive in dynamic settings where analytical thinking, adaptability, and collaboration are key. My bicultural background enables me to approach challenges with a global mindset, making me adept at finding innovative solutions tailored to diverse needs.

Country

United States

City

San Diego Metropolitan Area

Industry

Food & Beverages

Skill

Business Strategy, Microsoft Office, Project Management, Performance Benchmarking, Creativity and Innovation, Organization Skills, Brand Alignment, Reporting and Analytical Skills:, Flexibility and Adaptability:, Marketing and Sales Experience:, Communication, Transfer Pricing, Business Systems Analysis, Spanish, Data Analysis, Transfer Pricing Analysis, Valuation Modeling, Tax Negotiation

Experience

Entertainment Division Project Member

Marshall Artificial Intelligence Association (MAIA)

2026-2 - Present · 8 mos

University of Southern California

Selected project member of MAIA’s Entertainment division, focused on applying artificial intelligence and data analytics to real-world problems in media, entertainment, and content-driven industries. Collaborate on projects and case studies involving content strategy, audience analytics, and AI-enabled decision making, while engaging with industry speakers and technical workshops.

Deloitte Monitor Summer Internship

Monitor Deloitte

2025-7 - 2025-8 · 2 mos

Mexico City, Mexico

Performed benchmarking analyses of loyalty programs, digital transformation efforts and customer experience strategies in the retail and consumer sectors. Participated in cross-functional team meetings, providing research support and actionable insights for decision making, progress reports and risk assessments to support decision-making. Conducted data driven analyses using Excel to identify client growth opportunities and operational efficiencies.

Mobile Hydration Team Member

Electrolit USA

2025-3 - 2025-8 · 6 mos

Los Angeles, California, United States

Executed brand building activities, supporting sales and finding ways to build excitement around Electrolit. Accurately delivered activation reports and sharing local insights with the team to implemented new strategies. Developed relationships with local sales account decision makers to support enhanced distribution opportunities via consistent store visits.

Business Development Summer Internship

HumanSite Global

2025-5 - 2025-6 · 2 mos

Mexico City, Mexico

Supporting the Commercial Director with marketing, sales strategies and business development.

Transfer Pricing Summer Internship

Deloitte

2024-7 - 2024-8 · 2 mos

Learned valuation and financial models, how to develop databases for transfer pricing analyses, and negotiating techniques with tax authorities in tax controversy processes.

Intersession Internship

Cross Border Xpress

2024-1 - 2024-1 · 1 mo

San Diego, California, United States

Assisted the Director of Community and Government Affairs in developing and implementing a plan to increase charity donations when purchasing CBX tickets and services.