ALOK SINGH

AGM Growth (Director's Office) @ Angara Ecommerce Pvt. Ltd.

About

I help luxury and D2C e-commerce brands grow revenue through data-led retention, loyalty programs, and full-funnel performance marketing. Currently at Angara (100+ Mn revenue, global fine jewelry), I own repeat revenue strategy, customer segmentation (RFM, LTV, cohort), CRM lifecycle (Klaviyo), loyalty program architecture, and performance marketing across Google Ads and Meta for US, AU, UK, and CA markets.What I bring to the table:→ Retention & Repeat Revenue: Driving repeat share from 30% toward 50% through tiered loyalty, gifted journeys, and high-LTV cohort activation→ Performance Marketing: Managing multi-million dollar budgets across Google, Meta, Criteo with ROAS, iROAS, and incrementality focus→ Data & Analytics: RFM segmentation across 200K+ customers, Marketing Mix Modeling (Robyn), full-funnel forecasting (traffic → net earnings)→ Strategic Leadership: Acted as Chief of Staff to CEO, led cross-functional execution, structured board-level reviews, evaluated CDPs (BlueConic, Lytics, RudderStack)Previously scaled growth at Lenskart (CEO’s team), CarDekho (4+ years, CXO-level strategy), Zupee, and HT Media.B.Tech from MNIT Jaipur | Research at IIT BombayOpen to: VP Growth, Head of Growth, Director of Retention/CRM roles — remote or hybrid.Reach me: alok10king@gmail.com

Country

India

City

Greater Delhi Area

Industry

Computer Software

Skill

Performance Marketing, Retention Marketing, Growth Strategies, Revenue & Profit Growth, Consumer Marketing, Activations, Google Ads, Analytical Skills, Marketing Strategy, Business Strategy, Product Management, Reporting & Analysis, Big Data, Data Management, Data Analysis, Data Integration, Marketing, Search Engine Marketing (SEM), Facebook Marketing, Business Development

Experience

AGM Growth (Director's Office)

Angara Ecommerce Pvt. Ltd.

2023-8 - Present · 3 yrs 2 mos

India

• Leading end-to-end growth strategy for a global D2C luxury jewelry brand (100+ Mn revenue), owning retention, repeat revenue, performance marketing, and customer lifecycle across US, AU, UK, and CA markets. • Driving repeat revenue share from ~30% toward 50% through loyalty program architecture (tiered perks, repair benefits, referral program), personalized Klaviyo CRM journeys, and high-LTV cohort activation. • Designed RFM-based customer segmentation framework across 200K+ customers, improving campaign ROAS and reducing S2S ratio from ~43% toward 25%. • Architected a phased gifting program with AI-driven gift selection, timing optimization, and incrementality measurement. • Built full-funnel forecasting models (traffic → sessions → orders → revenue → net earnings) for CEO reviews and board-level planning. • Led CDP evaluation (BlueConic, Lytics, RudderStack, Klaviyo CDP). Managed Google Ads, Meta, Criteo, and SEO/CRO. • Acted as Chief of Staff to CEO — owned cross-functional execution, strategic reviews, and quarterly priority alignment.

Product & Growth Head (CEO's Team)

HT Media Group

2023-2 - 2023-7 · 6 mos

Gurugram, Haryana, India

- Handled Offline and Online Acquisition Startegy. - Handled Growth and Retention Startegy.

Senior Product & Growth Manager (CEO's Team)

CarDekho Group

2022-5 - 2023-1 · 9 mos

Gurugram, Haryana, India

- Worked on New B2B Initiative, an Ecommerce Marketplace - Build Subscription flow of car owners

Senior Product Marketing Manager (CMO's Team)

Zupee

2021-9 - 2022-4 · 8 mos

Gurugram, Haryana, India

- Managed Marketing ROAS, ROI, and Product Revenue growth - Worked on Marketing Automation - Created various product nudges to increase conversions and sales - Assisted SEO, Performance Marketing, Retention Marketing, and Affiliates Marketing

Senior Product & Growth Manager (CEO's Team)

Lenskart.com

2020-9 - 2021-8 · 1 yr

Gurugram, Haryana, India

- Created an eCommerce Omni-channel Centralised Analytical Platform - Worked on Marketing Automation both Retention and Acquisition, across online-offline platforms - Managed User flow pod, for pre-sale funnel optimizations and for AR - Managed Offline Product Management , POS

Senior Product Marketing and Analytics Manager (CEO's Team)

CarDekho Group

2016-9 - 2020-8 · 4 yrs

Gurgaon, India

- Worked closely with CXO's and multi-functional teams (Product, Marketing, Ops, Sales) to develop a deep business understanding, from data and metrics to strategic challenges and opportunities. - Managed every vertical business across CarDekho, Zigwheels, Gaadi, Pricedekho, etc with the main focus on Revenue Growth and Cost optimization. - Led Optimization of Marketing Campaigns (Brand and Performance Marketing) with the sole purpose of maximum ROI.