almudena crespo

3 months secondment at Edrington Sweden as Brand Manager responsible for TEG whiskies (The Macallan, Highland Park and The Famous Grouse) in the Nordics (Sweden, Norway, Finland and Denmark).

* Category Planning Internship - Coffee and Gum & Candy (Saimaza – Tassimo – Carte Noire – Trident – Halls) * Budget control of different brands * Business control (Sell in & Sell out analysis) * Design and logistics management of POS materials * Defined commercial brand strategies and priorities to implement marketing plans at the point of sale * Supported sales team with category's information for customers * Coordinated promotional strategies and online contests aimed at consumers with different agencies * Defined briefings, visuals and final arts * Participated in building the main shelf’s “picture of success” of our coffee brands within the Perfect Store project and presenting it to the sales forces, as well as tracking other PS KPIs for several projects

* Marketing & International Sales Internship * Supported the International Sales Manager with customers in the Iberian Peninsula (Spain and Portugal), UK and Eastern Europe countries * Performed sales analysis and suggested new solutions to meet customers requirements * Prepared analysis reports on competitors and developed marketing tools aimed at Tecsom customers * Involved in new product launches and tracked sales and the new marketing actions introduced * Prepared budgets and sales estimates for 2012

* Direct report to Whisky Marketing Manager, co-leading “DYC Relaunch and Reactivation” project * Developed new brand positioning and launched new communication platform "Celebremos lo que somos" * Developed Marketing Brand Plan for 2017 & 2018 * Participated in Innovation projects. * Responsible for brand budget management * Business analysis (Sell In, Sell Out, Competitors...) * Stakeholders management: Trade Marketing, Finance, Legal, Logistics, Brand Owner and agencies.

International Business Management, Double Degree Universidad Pontificia de Comillas (ICADE - E4); Spain (2012-2014) Reims Management School (CESEM) - NEOMA Business School; France (2010-2012)