Hussein Almahroot

- Manage and mentor a team of 3 junior Business Development managers, providing strategic guidance, performance tracking, and day-to-day operational support - Design and execute high-impact acquisition campaigns, optimizing KOL onboarding and user growth funnels - Develop and implement scalable partnership structures to enhance user acquisition efficiency and partner retention - Build and deploy Telegram-based automation tools, including signal bots and KOL verification systems, to streamline operations and improve partner experience - Monitor campaign performance and continuously refine strategies to maximize trading volume and ROI

- Built and managed a network of 100+ KOLs and affiliates across the MENA region, driving consistent user acquisition and engagement - Partnered with performance marketing agencies, implementing CPA and revenue-share models to scale user growth and significantly increase trading volume. - Optimized partnership performance through data-driven campaign tracking, conversion analysis, and continuous incentive refinement.

Developed, managed, and optimized affiliate campaigns, cultivating a network of over 500 influencers and affiliates. Expanded influencer resources in the MENA region, resulting in a remarkable 430% increase in the user base and an outstanding 1400% surge in monthly trading volume. Optimized business development strategy, planning actions to boost conversion rates while ensuring a positive return on investment (ROI). Analyzed user habits and behavior, providing valuable insights to propose campaigns and listings aimed at driving sustained user growth.

Setting objectives for the PR team and monitoring team members’ performance Maximizing brand presence on various channels (e.g. web, TV and social media) Cultivating and maintaining relationships with media and influential professionals

Planing, developing and implementing PR strategies. Building strong relationships and networks with the media and answer enquires from the media and other organisations. Researching, writing and distributing press releases to targeted media. Collating and analysing media coverage. Monitoring the media, including newspaper, magazines, broadcasts, newswire, social media sites and blogs for opportunities to promote the brand. Organise events, source speakers and seek out sponsorship opportunities. Manage and update information and engage with users in social media sites such as Twitter and Facebook.

Conceptualised , designed, and executing high-quality content across all relevant social and digital channels, thereby increasing users engagement by 300%. Built and maintained solid PR/Media partnerships with multiple websites and social communities to disrepute PRs/ads and organic content that resulted in an over 500% increase in branded searches. Wrote and created educational content that allows users to better understand the onboarding process and grow brand trust. Supported global promotions, coin listing, and campaigns by social and sponsored content. Collaborated with paid ads team, wrote video scripts, visual and ad copies.

Created and executed social media publishing calendar, engaged customers, and increased account followers +13,000 on Facebook in 14 months. Assessed social media marketing strategies to determine the rate of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth. Developed lead generation WiFi marketing campaign in 15 locations, generated +7,000 leads through that campaign.