Allyssa Rapp

Head of Entertainment Marketing @ PUMA Group

Country

United States

City

Los Angeles

Industry

Apparel & Fashion

Skill

Campaigns, Team Management, Marketing Campaigns, Activations, Brand Strategy, Brand Marketing, Entertainment Marketing, Strategic Communications, Content Development, Experiential Marketing, Social Media, Entertainment, Event Management, Event Planning, Microsoft Office, Public Speaking, Photoshop, Social Networking, Facebook, Customer Service

Experience

Head of Entertainment Marketing

PUMA Group

2022-4 - Present · 4 yrs 6 mos

Los Angeles, California, United States

Team Head, Global Entertainment + Partnerships Marketing

PUMA Group

2020-3 - 2022-11 · 2 yrs 9 mos

Greater Los Angeles Area

Contact: allyssa.rapp@puma.com - Create and implement PUMA’s overarching entertainment marketing & partnerships strategy and lead a team that delivers results through culturally-impactful execution aligned with PUMA’s global strategy and business objectives - Lead partnership relationships with external brand partners. Cultivate a pipeline of innovative marketing programs & partnerships to drive reach, awareness and brand heat among current and potential customers - Develop value-add offers and experiences with entertainment partners that drive brand connectivity and improve overall engagement - Collaborate with counterparts across regions, individual business units, and global marketing channels (social, pr, media, etc.) to inform and manage entertainment marketing & partnership programs - Provide senior leadership, internal stakeholders and external partners with campaign updates including metrics, data, qualitative & quantitative analysis to ensure marketing best practices are shared - Own plans and budgets around partnership agreements, marketing campaigns and other office operational costs