Allycia Puzas

- Managed execution of projects across in-house Creative team's marketing initiatives, including product launches, social and paid media campaigns, website updates, and brand refreshes - Led bi-weekly status meetings to keep stakeholders informed and foster alignment between creative and internal teams across projects - Monitored daily operations and project statuses, communicating with stakeholders to coordinate kickoffs, internal reviews, and milestones for approval and release of creative assets - Developed and maintained project timelines, resourcing, and management of potential risks to ensure project delivery and adherence to deadlines

Led marketing strategy for Overpass, directly managing Demand Generation and Creative teams to execute and measure all marketing efforts. • Worked closely with executive leadership to define business strategy, marketing goals, brand positioning, and growth opportunities across verticals • Defined cross-channel messaging to reach and convert ideal users across earned, owned, and paid marketing efforts • Conducted user research analysis to develop deep understanding of product and marketing needs and user goals to enhance end-to-end brand and content experience • Developed and launched targeted ABM strategy for executive thought leadership, resulting in audience growth and engagement with target audience • Managed all media and vendor relationships, freelance and production needs for thought leadership content, video, and webinar content

Owns all content marketing initiatives to drive traffic, engagement and inbound leads for international market research SaaS company. • Leads all content marketing and thought leadership initiatives, from strategic planning through to execution and impact assessment • Works cross-functionally with product managers, designers, and internal business stakeholders to define content requirements and strategy • Leads research and development of style guides, brand, and messaging strategies, to maintain consistency in communication across channels • Manages the PR function at Pollfish, including writing and pitching articles and securing placement in relevant publications and leading the award submission process • Spearheads programmatic advertising campaigns via DSP, including building custom audiences via multiple data sets, defining and reporting on success • Leads content-based organic growth initiatives, including optimizing existing pages and creating new content for SEO; achieved 2X growth in new monthly clients from Quora

Managed digital marketing and communications activities for Prolific Interactive, a B2B mobile marketing and product agency. • Led all digital marketing and communications activities for Prolific through management of content marketing, website, social media, email marketing and public relations. • Managed lead-nurturing campaigns in partnership with New Business team to drive online and offline engagement through targeted emails and events • Launched monthly newsletter to increase visibility of new service offering, maintaining an average click-through rate above 50% • Identified relevant publications for PR and thought leadership, resulting in placements that drove the three highest peaks in website traffic for 2017 • Owned company messaging and promotion for announcements and product releases, working closely with the executive team • Managed and maintained Prolific’s content calendar, working with cross-functional teams to develop content marketing and thought leadership

Supported the CEO, who led the marketing and sales functions of the organization, leading to a promotion to a full-time position in the marketing department. • Prepared marketing materials for presentations on behalf of the CEO and new business team. • Assisted the marketing team in creating and executing external communication plans, including the announcement of a company merger with Omnicom/ Critical Mass • Secured several speaking opportunities and industry awards for the CEO, gaining brand exposure for him and the company • Managed an extremely active calendar of appointments and travel • Submitted expenses, prepared correspondence, and managed confidential and sensitive information on behalf of the CEO

Managed custom orders and deliverables for elite clientele at a luxury jewelry boutique in Manhattan’s Diamond District • Built and maintained client relationships to foster engagement and repeat business • Managed relationships with vendors and key stakeholders, overseeing estimates and timelines to ensure deliverables were met • Maintained social media channels and managed marketing outreach for annual winter sales gala event • Aided in securing new business opportunities through targeted marketing campaigns

Contracts Manager • Processed contracts, prioritized orders, and negotiated pricing and lead times on items procured. • Maintained spreadsheet documents on negotiated savings, new customers, vendors, and provided quarterly and annual sales reports. • Presented sales order status at weekly meetings; followed up with vendors. Buyer • Directly supported the activities of the Vice President of Sales • Established business to business relationships • Wrote estimates, filled out contract agreements • Assisted in Research and Development, Sales, and Trade Shows

• Worked on the outbound calls team to fundraise towards our multi-million dollar goal. • Developed skills in sales, problem solving, and overcoming difficult objections to close a sale. • Personally raised over $10k towards university’s goal.

• Coordinated events with more than 300 in attendance • Lead teams in community involvement

Study Abroad program to Spain- Summer 2007

• Developed familiarity and understanding of Design Thinking principles • Delivered complete user experience project inclusive of concept creation and validation, user research, competitive analysis, wireframing, prototyping, branding and usability testing • Understanding of professional design tool basics Sketch and Invision • Comprehensive overviews of user flows, onboarding experience, persona creation, design systems, UX strategy, affinity mapping, qualitative analysis, storyboarding, and other experience design skillsets.