Ally Tan

• To analyse market research data for printing and scanning products, and prepare quarterly summary for distribution to regional sales subsidiaries. • Assist in budget planning and consolidation, price management, budgeted sales quantity consolidation. • Assist in compilation of data and reports to support senior management, such as sales forecast and review meetings. • Case analysis and price simulation to support tenders and project bids for small office products. • Support division in asset management, business continuity planning, and security risk management processes.

• Responsible for the full spectrum of marketing and branding activities from strategic planning to execution for Windflower Florist, Daily Flower Market and Urban Meadow Flowers. • Consistently delivered profitable growth by identifying market gaps within the industry and provided strategic solutions to business plans. • Identified market trends and spearheaded product development to raise competitiveness. • Oversaw daily business operations and provided necessary guidance to ensure overall operational flow. • Provided operational support to partners and determined areas of opportunities for partners. • Managed both front-end and back-end website applications and development. • Expanded B2B clientele by acquiring new accounts and cultivated strategic. partnership to ensure brand loyalty. • Provided leadership to create and support a workplace culture that promotes effective communications, service excellence, teamwork, recognition, mutual respect, employee satisfaction and diversity. • Worked with management to provide oversight to assess, identify and mitigate potential risks that may hinder operations, reputation, safety and financial well-being of the organisation.

• Researched and monitored global fashion trends. • Involved in product selection, style guide and seasonal campaign production. • Ensured that international markets marketing efforts are align with brand's direction. • Conceptualised seasonal events. • Supported and facilitated the development and implementation of all marketing administrative duties.

• Coordinated the production of seasonal lookbooks, photoshoots and print collaterals. • Sourced and produced seasonal press gifts for international markets. • Produced and controlled campaign advertising guidelines. • Collated international editorials from international PR agencies. • Sample management. • Assisted international markets in marketing needs, Public Relations and press interviews. •.Produced social media stories. •Content management for e-commerce. •Monitored social web clippings.