Ally Guatno

Managed a portfolio of 100+ content creators, including the top performing ambassadors and revenue drivers. Negotiated annual partnership agreements with high profile ambassadors, maximizing revenue potential and driving sustained growth. Spearheaded the planning and execution of high-profile global marketing campaigns including creator trips to Iceland, CDMX, and Sweden, resulting in increased brand exposure, engagement, and customer acquisition.

Established and led the Creator Partnerships team of 4 employees from inception, strategically building and expanding its presence in the US market. Pioneered the development and implementation of the Ambassador Program in the US market, successfully recruiting and onboarding over 3000 content creators to drive growth and brand engagement. Utilized my extensive network of top ambassadors to generate new business opportunities for the enterprise sales team and music team by executing impactful branded campaigns that resulted in increased revenue and strategic partnerships.

Maintained and managed strategic relationships with the company's most high-profile YouTube content creators and external management representation. Contributed to the growth and success of the MCN by playing a pivotal role in the emergence of the creator economy and elevating the profiles of influential talent. Provided creative strategy to internal and external sales teams to ensure deliverables aligned with influencer's brand. Facilitated negotiations on music licensing, partnership agreements, and distribution agreements. Demonstrated adaptability and resilience by leveraging industry knowledge and expertise to advance from company’s first receptionist to Top Talent manager within a leading Multi-Channel Network (MCN) during 5 year tenure.